March 19, 2013
SXSW Interactive: Journalism in the Social Media Age
How has social media changed journalism? This was the question of the hour at a SXSW Interactive session titled “Sources…
March 11, 2013
The Best of SXSWedu
This year marked the second appearance for CB&A at SXSWedu. Although this time Mother Nature didn’t cooperate, sending Winter Storm…
February 28, 2013
Sequester: What it Means for Education
It’s safe to say that you’re living under a rock if you haven’t heard the term "sequestration" in recent months.…
February 20, 2013
Yelping with Social Media Breakfast
This month, we had the opportunity to hear from Corey Dane (@YelpMadison), Senior Community Manager at Yelp.com. He shared how…
December 22, 2012
Boosting Product Use, Building Customer Loyalty and Increasing Renewals – Case Study
The Situation: Our client, an established online content provider, sought to increase subscriber renewals by boosting product awareness and building…
December 22, 2012
Promoting Events to Achieve Visibility – Case Study
The Situation: A non-profit organization that offers online vocabulary and spelling practice requested a public relations campaign to promote an…
June 10, 2012
A Special Education Publisher Contest – Case Study
The Situation: When our client, a leading provider of instruction materials for students with special needs, sponsored a contest to…
March 12, 2012
SXSWedu: Supporting Ed Tech Through Positive Storytelling
I’m back after a week of learning at SXSWedu. Hot conference topics included content curation, educational gaming, social learning and…
March 5, 2012
Heading South for SXSWedu
For the second time in two months, I’m traveling south to Austin for an education conference. Given the snowstorm we…
September 29, 2011
Latest on the Learning Resource Metadata Initiative
Last week, we attended a webinar to learn what's new with the Learning Resource Metadata Initiative (LRMI) from the Association…
