Emily Embury, Author at C. Blohm & Associates, Inc

Education Content Marketing

December 22, 2012

Promoting Events to Achieve Visibility – Case Study

The Situation: A non-profit organization that offers online vocabulary and spelling practice requested a public relations campaign to promote an…

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Education Content Marketing

June 10, 2012

A Special Education Publisher Contest – Case Study

The Situation: When our client, a leading provider of instruction materials for students with special needs, sponsored a contest to…

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Education PR - Public Relations for Edtech

March 12, 2012

SXSWedu: Supporting Ed Tech Through Positive Storytelling

I’m back after a week of learning at SXSWedu. Hot conference topics included content curation, educational gaming, social learning and…

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Education Marketing Trends Education PR - Public Relations for Edtech

March 5, 2012

Heading South for SXSWedu

For the second time in two months, I’m traveling south to Austin for an education conference. Given the snowstorm we…

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Education

September 29, 2011

Latest on the Learning Resource Metadata Initiative

Last week, we attended a webinar to learn what's new with the Learning Resource Metadata Initiative (LRMI) from the Association…

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Education PR - Public Relations for Edtech

September 22, 2011

Lessons Learned from Netflix

All companies, whether they are active in social media or not, should secure the online names that could be used…

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July 15, 2011

Top 10 Tools from Web 2.0 Smackdown

On the Saturday before ISTE 2011, the CB&A team had the opportunity to attend EduBloggerCon in Philadelphia. Now in its…

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Education PR - Public Relations for Edtech

November 2, 2010

The Need for Open Leadership

According to the Nielsen Company, we each spend, on average, nearly five and a half hours per month on social…

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Education

October 27, 2010

The Role Education Plays in Fighting World Hunger

"Almost a billion people are going hungry every day around the world," according to Bettina Luescher, chief spokesperson for the…

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July 15, 2010

The Life and Death of Web 2.0

Edublogger Adam Bellow held a memorial service for the term "Web 2.0" at the 2010 ISTE Conference as part of…

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