SXSW Interactive: Journalism in the Social Media Age
How has social media changed journalism? This was the question of the hour at a SXSW Interactive session titled “Sources…
The Best of SXSWedu
This year marked the second appearance for CB&A at SXSWedu. Although this time Mother Nature didn’t cooperate, sending Winter Storm…
Sequester: What it Means for Education
It’s safe to say that you’re living under a rock if you haven’t heard the term “sequestration” in recent months….
Yelping with Social Media Breakfast
This month, we had the opportunity to hear from Corey Dane (@YelpMadison), Senior Community Manager at Yelp.com. He shared how companies, such as Starbucks and Southwest Airlines, are using social media to engage powerful influencers to help build a brand, without the help of traditional marketing.
Boosting Product Use, Building Customer Loyalty and Increasing Renewals – Case Study
The Situation: Our client, an established online content provider, sought to increase subscriber renewals by boosting product awareness and building customer loyalty. The client strived to strengthen customer relationships by deepening users’ understanding of its products.
The Results: C. Blohm & Associates developed and executed a local public relations campaign for the client, which focused on collecting and sharing customer success stories in their local communities to educate the public and highlight the positive efforts of schools and districts. This effective strategy generated extensive press coverage in community newspapers and led to improved customer renewal rates.
Promoting Events to Achieve Visibility – Case Study
The Situation: A non-profit organization that offers online vocabulary and spelling practice requested a public relations campaign to promote an international competition designed to help students become confident readers and writers.
The Results: Through effective message development, news announcements and media relations, C. Blohm & Associates drew worldwide interest and remarkable participation to the inaugural competition, while raising visibility of the non-profit organization in the education and consumer markets.
A Special Education Publisher Contest – Case Study
The Situation: When our client, a leading provider of instruction materials for students with special needs, sponsored a contest to honor special education teachers and their students, CB&A leveraged the opportunity to promote the contest to achieve nationwide recognition and spark participation.
The Results: The successful campaign enhanced visibility, garnered extensive media coverage, and positioned the publisher as a premier provider of instructional materials for students with special needs.
SXSWedu: Supporting Ed Tech Through Positive Storytelling
I’m back after a week of learning at SXSWedu. Hot conference topics included content curation, educational gaming, social learning and…
Heading South for SXSWedu
For the second time in two months, I’m traveling south to Austin for an education conference. Given the snowstorm we…
Latest on the Learning Resource Metadata Initiative
Last week, we attended a webinar to learn what’s new with the Learning Resource Metadata Initiative (LRMI) from the Association…