7 Must-Have EdTech Marketing Analytics for Year-End Reporting
It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals, it means something less chilling: year-end reporting. It’s time to export the data, organize your Excel columns and run those fancy formulas for the big end-of-year review.
How to Leverage Social Media for Sales in the Education Industry
Social media for sales: nurturing leads & closing deals Social media is more than a way to connect with friends…
The 2019 Marketing Planning Series: Budget Goal Setting
“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There are many factors to consider, and they may change from year to year depending on the strategic initiatives of your organization.
A Fool-Proof Formula for Education Marketing
The content options for marketing in education are seemingly endless and often overwhelming. How do you know that what you’re…
7 Trends to Guide Your 2017 Marketing and PR Strategy
It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…
Trending Now: Critical Insights from Educators at ISTE2016
We’re lucky to meet and work with inspiring educators on a regular basis. They give it to us straight: They…
Reflecting on the Last Decade
While taking on my new role as Vice President at CB&A brings excitement for the future, it also makes me…
Charlene Blohm Recognized as Education Trendsetter
In advance of Autism Awareness Month in April, we are proud to share that Charlene Blohm has been recognized for…
Social Media with American Family
Headquartered in our backyard, American Family Insurance is a Fortune 500 company that is well-regarded for its use of social media. The CB&A team jumped at the opportunity to get a behind-the-scenes glimpse at Social Media Breakfast.
Favorite App Smackdown Tools
Last month, members of the CB&A team attended Hack Education, the seventh all-day “unconference” held the day before ISTE in…