Metrics for EdTech Marketing
October 2, 2019

7 Must-Have EdTech Marketing Analytics for Year-End Reporting

It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals, it means something less chilling: year-end reporting. It’s time to export the data, organize your Excel columns and run those fancy formulas for the big end-of-year review.

Emily Embury
This is the Social Media for Sales in EdTech Blog Post Header image.
August 14, 2019

How to Leverage Social Media for Sales in the Education Industry

Social media for sales: nurturing leads & closing deals Social media is more than a way to connect with friends…

Emily Embury
The 2019 Marketing Planning Series.
October 16, 2018

The 2019 Marketing Planning Series: Budget Goal Setting

“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There are many factors to consider, and they may change from year to year depending on the strategic initiatives of your organization.

Emily Embury
September 26, 2017

A Fool-Proof Formula for Education Marketing

The content options for marketing in education are seemingly endless and often overwhelming. How do you know that what you’re…

Emily Embury
December 1, 2016

7 Trends to Guide Your 2017 Marketing and PR Strategy

It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…

Emily Embury
June 29, 2016

Trending Now: Critical Insights from Educators at ISTE2016

We’re lucky to meet and work with inspiring educators on a regular basis. They give it to us straight: They…

Emily Embury
June 9, 2016

Reflecting on the Last Decade

While taking on my new role as Vice President at CB&A brings excitement for the future, it also makes me…

Emily Embury
March 25, 2015

Charlene Blohm Recognized as Education Trendsetter

In advance of Autism Awareness Month in April, we are proud to share that Charlene Blohm has been recognized for…

Emily Embury
CB&A is an education pr agency.
November 22, 2013

Social Media with American Family

Headquartered in our backyard, American Family Insurance is a Fortune 500 company that is well-regarded for its use of social media. The CB&A team jumped at the opportunity to get a behind-the-scenes glimpse at Social Media Breakfast.

Emily Embury
CB&A is an education pr agency.
July 17, 2013

Favorite App Smackdown Tools

Last month, members of the CB&A team attended Hack Education, the seventh all-day “unconference” held the day before ISTE in…

Emily Embury