SIIA Webcast Highlights Education Industry’s Use of Social Media
“Social networks can be used to provide educators with career-long personal learning tools and resources that make professional learning timely…
Implementing the Barcelona Principles into PR Practice
In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…
Top Innovators in Education Technology Recognized by SIIA
Last week, the Software & Information Industry Association (SIIA) announced 10 finalists for its Innovation Incubator Program. The Innovation Incubator Program…
Should Your Brand Be Mobile?
With mobile marketing on the rise, many organizations are asking: “Should we invest in mobile communications?” Before investing time and…
A Winning Season in the Education Industry
Spring is finally upon us, and along with it comes an exciting industry awards season. Over the past few weeks,…
Steps to Developing Your Organization’s Social Media Policy
If you haven’t already integrated social media into your communications, marketing or public relations efforts, 2011 is the year to…
SIIA’s “Don’t Copy That 2” Encourages Fair Use of Print & Digital Content
Do you remember 1992’s classic video, “Don’t Copy That Floppy” (DCTF)? As part of the Software & Information Industry Association’s…
DonorsChoose Helps Bring Technology to America’s Classrooms
As a “thank you” to media who attended CB&A’s Media Central or Media Day, participating clients have made donations to…
Video Interviews 101 – Three Tips for Creating an Engaging Video
After TCEA 2011, I felt inspired to write this post after recording a series of video announcements during the conference….
Building a Successful Social Media Strategy
One thing’s for sure – social media gives you the ability to tell your story anywhere, at any time. Last…