Reflecting on Summer 2015 – Part I
As summer 2015 comes to a close, the team wanted to share some of their favorite memories from the past…
How to Make a Splash in the Marketplace
How do you make your promotions stand out in the marketplace? Start with a well-crafted social media plan, a dash…
Five Techniques to Find New Fans and Followers on Social Media
According to the Pew Research Center, nearly 75% of online adults use social media personally, and increasingly, familiarity with social…
People Behind the PR: Kelsea Kierstead
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…
Sessions to Watch – SXSWedu PanelPicker 2015
Did you know more than 80 percent of the sessions at SXSWedu are fueled by its PanelPicker, meaning that the…
Three New Clients Join the CB&A Roster
Back-to-school is right around the corner and as teachers get ready to greet students on the first day of classes,…
Using “Old School” Methods to Achieve Visibility Goals – Case Study
The Situation: CB&A’s client partnered with an international news organization to offer new higher education courses, and looked to gain visibility…
Repackaging a Story to Appeal to Disparate Audiences – Case Study
Situation: A client specializing in learning games sought to garner visibility of its new engineering game during a launch at…
ISTE 2015 News Recap
It’s been a busy few weeks for the media, so we’ve compiled our clients’ news releases from ISTE 2015. Here you’ll…
ISTE 2015 Reflection
Every year, ISTE brings together tens of thousands of educators in a dynamic city to discuss trends and best practices…