Let’s get digital: Taking your website from first stop to one-stop shop

Tag: Visibility

Let’s get digital: Taking your website from first stop to one-stop shop

The internet is ubiquitous — we turn to it to grab an address, make a phone call and even answer an embarrassing question. It’s no surprise that the web is our first stop. The challenge for companies today is making a website a one-stop shop. Laura Pearse, a website designer and developer and guest speaker at […]

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The Box Top Theory: 3 Ways to Create a Cause Marketing Legacy

It’s easy to find Box Tops. And now that we’re in the heart of the back-to-school season, it seems like we notice them more. You might have some right now at your desk, in your break room and in your home pantry. But have you stopped and thought about how these 10-cent tops are making […]

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National Entrepreneurship Workshop, Startup Weekend EDU, Comes to Madison

At CB&A, we love fresh ideas. Its inspiring to see passionate people turn concepts into reality, and we jump on every opportunity to foster entrepreneurship in our community. That’s why we couldn’t be more excited to see Startup Weekend for Education (SWEDU) come to Wisconsin for the first time. Hosted by WeThinkBig, Inc., SWEDU is […]

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Flipped Learning Network Rejoins the CB&A Fold

We’ve been longtime proponents of Flipped Learning. Over the last four years, our team has worked alongside Flipped Learning pioneers to help educators across the globe understand and implement this pedagogical approach. And Flipped Learning Network has been there since the beginning. We’ve supported the organization and its mission to spread the positive impact of […]

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People Behind the PR – Lauren Reid

CB&A is an agency that values its team, and we're happy to welcome Lauren Reid as our new Account Executive. Lauren graduated from Augustana college, where she travelled across Europe with her choir. She loves dogs, Swedish Fish, and her favorite movie is Dirty Dancing. We are excited to have her on the team! Read on for the full story.

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Awareness Through Hashtags

Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.

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Reflecting on the Last Decade

While taking on my new role as Vice President at CB&A brings excitement for the future, it also makes me reflect on where we’ve been. When I began my career at CB&A as a PR Specialist, there were only four of us working in a small, feline-friendly office. We’ve since grown into a new space […]

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People Behind the PR — Chloe Scheller

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR. Dog or cat person? Dog wins this battle hands down. I am a mother to an Australian Cattle Dog mix, Chief, and a mystery mutt, Bandit. They are the funniest duo and […]

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People Behind the PR — Danny Paulmeyer

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR. Dog or cat person? There is only one correct answer and that’s dog. I tell people I have a brother, he’s a dog. Early riser or night owl? Early riser thanks to […]

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People Behind the PR — Lydia Jerabek

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR. Dog or cat person? DOG! Any kind is the best kind Early riser or night owl? Night Owl Best PR advice you can fit inside a Tweet? Share your passion authentically and […]

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