Hidden campus customers you’re missing in building lifelong brand loyalty

Tag: Visibility

Hidden campus customers you’re missing in building lifelong brand loyalty

Business startup culture is often referred to as an extension of the millennial mentality. As the highest educated, most radically diverse, optimistic generation to date, students on today’s campus are breaking the mold of traditional lecture-based learning to become tomorrow’s entrepreneurs. In fact, 25 percent of today’s college students are aspiring entrepreneurs. Experts are calling […]

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3 Ways to Stand Out! How Online Course Providers Win

Between 2004 and 2014, the number of students enrolled in at least one online learning course grew over 260 percent to 5.8 million students. Education technology companies recognize that online courses are a higher-education fixture, and that it’s a very crowded field. Breaking into this market, even with a great product, is challenging. Here are three […]

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Let’s get digital: Taking your website from first stop to one-stop shop

The internet is ubiquitous — we turn to it to grab an address, make a phone call and even answer an embarrassing question. It’s no surprise that the web is our first stop. The challenge for companies today is making a website a one-stop shop. Laura Pearse, a website designer and developer and guest speaker at […]

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The Box Top Theory: 3 Ways to Create a Cause Marketing Legacy

It’s easy to find Box Tops. And now that we’re in the heart of the back-to-school season, it seems like we notice them more. You might have some right now at your desk, in your break room and in your home pantry. But have you stopped and thought about how these 10-cent tops are making […]

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National Entrepreneurship Workshop, Startup Weekend EDU, Comes to Madison

At CB&A, we love fresh ideas. Its inspiring to see passionate people turn concepts into reality, and we jump on every opportunity to foster entrepreneurship in our community. That’s why we couldn’t be more excited to see Startup Weekend for Education (SWEDU) come to Wisconsin for the first time. Hosted by WeThinkBig, Inc., SWEDU is […]

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Flipped Learning Network Rejoins the CB&A Fold

We’ve been longtime proponents of Flipped Learning. Over the last four years, our team has worked alongside Flipped Learning pioneers to help educators across the globe understand and implement this pedagogical approach. And Flipped Learning Network has been there since the beginning. We’ve supported the organization and its mission to spread the positive impact of […]

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People Behind the PR – Lauren Reid

CB&A is an agency that values its team, and we're happy to welcome Lauren Reid as our new Account Executive. Lauren graduated from Augustana college, where she travelled across Europe with her choir. She loves dogs, Swedish Fish, and her favorite movie is Dirty Dancing. We are excited to have her on the team! Read on for the full story.

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Awareness Through Hashtags

Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.

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Reflecting on the Last Decade

While taking on my new role as Vice President at CB&A brings excitement for the future, it also makes me reflect on where we’ve been. When I began my career at CB&A as a PR Specialist, there were only four of us working in a small, feline-friendly office. We’ve since grown into a new space […]

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