Awareness Through Hashtags

Tag: Twitter

Awareness Through Hashtags

Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.

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How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators

Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid the flood of messages on Twitter can be a challenge. According to the website Internet Live Stats, every second around 6,000 new tweets appear on Twitter—which adds up to more than 350,000 tweets per minute […]

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Facebook Still King Among Social Networking Educators

As the popularity of social media exploded in the past decade, a variety of tools surfaced allowing educators to communicate with students and colleagues in new and creative ways. But with all new technology comes a learning curve. To gauge how educators have adjusted to, and are using, social media these days, MMS Education, edWeb.net […]

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What Vendors Need to Know about Marketing to Educators

Back-to-school pop quiz: where do most educators go when they need information on a new product? a. Educational publications b. The teachers’ lounge c. Vendor websites d. None of the above Ready…pencils down! If you answered D, congratulations! You’re starting the school year off with an A+. Extra credit point: If not publications, nor teachers’ […]

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Paper.li: Read Twitter and Facebook as a Daily Newspaper

Paper.li is a Swiss website that presents Twitter- and Facebook-linked content in an easy-to-read, newspaper-style format. Once a day, Paper.li aggregates the top news on these popular social networking sites, encompassing just about any topic you can imagine. Head to the website and see all of the cataloged news for yourself; it’s like a buffet […]

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Social Media Success Summit – Part One

In May, I was an online participant in the 2010 Social Media Success Summit (#smss10). Over the course of the Summit, I sat in on sessions that covered topics useful for organizations at every stage of social media use. I’ll summarize some of these in four posts that address beginners (using tools like Twitter and […]

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Survey Update: Twitter Use in K-12 Education

Last month I shared the results of a survey CB&A conducted in conjunction with the CoSN Conference 2010.  To help inform a roundtable discussion that took place during the conference, CB&A surveyed educators on the CoSN pre-registration list and analyzed replies from more than 50 respondents.  The survey explored two aspects of Twitter in K-12 […]

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All a ‘Twit About Twitter in Schools

Twitter’s user base grew to more than 75 million subscribers in 2009, with its number of unique visitors increasing by 1,382% from 2008. Through its explosive growth and mainstream acceptance over the past two years, Twitter now offers schools and districts the opportunity to reach stakeholders via a new, preferred communications method. Adults over the […]

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Survey Results: Twitter Use in K-12 Education

Every year CB&A conducts a Birds-of-a-Feather Roundtable during the annual CoSN conference. For those of you unfamiliar with CoSN, it’s a professional organization for school district technology leaders. The roundtable sessions are designed to give participants the opportunity to connect with their peers and industry experts to discuss current issues, hot topics and technology solutions […]

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Educators’ Use of Social Networking and Content-Sharing Tools

  We had the opportunity to participate in a Webinar hosted by MMS Education, edWeb.net and MCH, Inc. on Nov. 4, 2009, where they discussed the findings of their new Survey of K-12 Educators on Social Networking. The survey was distributed to 82,000 teachers, librarians/media specialists and principals, with a 1.6 percent response rate.Focusing on […]

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