Storytelling to Engage Audiences — Case Study

Tag: special needs

Storytelling to Engage Audiences — Case Study

A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.

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Thought Leadership at the National Press Club – Case Study

A client that develops robots and curriculum to help children on the autism spectrum sought to establish itself as a thought leader by presenting at a National Press Club (NPC) event in Washington, D.C. CB&A facilitated the speaking opportunity, and developed a strategic media relations plan to further leverage the event.

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Special Education Innovations From ISTE: An eSchool News Reflection

It’s been a month since ISTE 2014, but we’re still beaming from the Special Education Innovation Reception. Dennis Pierce (@eSN_Dennis) of eSchool News recently wrote about the event in the article Four Special-Education Innovations from ISTE, and it inspired us to reflect on the gathering. Dennis did a wonderful job capturing all of the exciting innovations […]

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Style Guide for Writing about Disabilities

Working in the education and special needs markets, we have become well acquainted with the use of disability-related language. Our goal is to write about the whole individual, not to label him or her with a single characteristic. We don’t say “cancerous child”; we say “child with cancer.” In an effort to support those with special needs, we’ve established a set of style guidelines for the media and general public to use when writing about disabilities.

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Maximizing Visibility at Trade Shows and Conferences – Case Study

Our client, a developer of learning solutions for children with special needs, sought to expand marketing of its iPad application beyond individual sales towards large-scale purchases by districts and schools. The client planned to exhibit at ISTE, the premier education technology conference, and decided to seek guidance in maximizing its investment return. Through several ISTE events, CB&A leveraged the client’s presence at the conference to boost its profile in the education industry.

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Sing Your Fa-la-la’s All The Way Through Our New Dairy Dispatch

It’s time to fa-la-la-la, make a mess preparing homemade cookies and snuggle up by the tree with our new issue of the Dairy Dispatch, Holiday Edition. Santa told us you’ll get that BB gun you’ve always wanted if you settle by the fire and get up-to-date on the latest ed tech and special needs news. […]

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CB&A Survey Results: Special education information resources

With the launch of the Special Needs Division earlier this year, C. Blohm & Associates recently sought a first-hand view of the special education space by surveying a local area school district about which special education information sources and products are most commonly used. The survey garnered nearly 200 respondents, providing a window into the […]

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44th Annual Autism Society Conference

CB&A had the opportunity to attend the Autism Society National Conference in Pittsburgh, July 11 – 13. As a bonus, our Special Needs Division representatives coordinated the 2nd Innovation Reception for companies serving the autism community with new products and services to meet the needs of children and adults nationwide. The conference was enlightening and […]

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Autism Society Conference & Innovation Reception

Last week Charlene and I traveled to the home of the Pirates. No, not the Caribbean – Pittsburgh. While the city celebrated a victorious baseball game, the CB&A team members attended the 44th Autism Society Conference and hosted the inaugural Autism Society Innovation Reception. Some of our favorite moments include the Autism and the Media […]

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Special Needs Division Welcomes First Client – Brain Parade

It’s official! Our new Special Needs Division has its first client. Brain Parade is a developer of learning solutions for children with autism and other developmental disabilities. Its award-winning iPad app, See.Touch.Learn., has been gaining momentum in the special needs industry for almost two years now and the reviews are worth reading! Much like C. […]

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