Strive for Authenticity this Autism Awareness Month

Tag: special needs

Strive for Authenticity this Autism Awareness Month

Now, more than ever, people are realizing the importance of understanding autism. From 2000 to 2013, the prevalence of autism spectrum disorder among children increased from one in 150 to one in 50. Given this upsurge, students and educators alike are becoming increasingly aware of the number of children who come to school each day with the […]

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ATIA 2017: Inspire Innovation

Our first conference of the year will be a gathering of the world’s leading assistive technology professionals at the annual Assistive Technology Industry Association (ATIA) conference in sunny (hopefully) Orlando. This year’s event is designed to give all attendees the tools and knowledge they need to solve their most difficult challenges, discover the latest products, and share their […]

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Interact Now: Valuable One-on-One Meetings

We debuted Interact Now at ISTE 2015, and this year’s iteration proved to be another success. Interact Now meetings provide valuable one-on-one time for clients to engage in meaningful conversations with media and share news of upcoming projects. Because spokespersons and journalists don’t get many chances to meet in person, this face time is invaluable […]

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Reflecting on the Last Decade

While taking on my new role as Vice President at CB&A brings excitement for the future, it also makes me reflect on where we’ve been. When I began my career at CB&A as a PR Specialist, there were only four of us working in a small, feline-friendly office. We’ve since grown into a new space […]

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Exploring How Special Education Fits into Testing Accountability Under the ESSA

The number of students in special needs programs under the Individuals with Disabilities Act (IDEA) is on the rise. According to the U.S. Department of Education, there were a reported 5.83 million students with disabilities in 2014, a population that outnumbers English Language Learners (ELL) in public schools by 1.4 million.

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Bringing Awareness to Autism

A two-year study done by the CDC showed a stable ratio (one in 68 eight year-olds) of students affected by autism. Today, three million people are living with autism, but just because the ratio has remained constant doesn’t mean the total isn’t expanding. In fact, the number affected likely has increased, since the U.S. population […]

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Storytelling to Engage Audiences — Case Study

A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.

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Thought Leadership at the National Press Club – Case Study

A client that develops robots and curriculum to help children on the autism spectrum sought to establish itself as a thought leader by presenting at a National Press Club (NPC) event in Washington, D.C. CB&A facilitated the speaking opportunity, and developed a strategic media relations plan to further leverage the event.

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C. Blohm & Associates Introduces Three New Clients

We’re not only welcoming in the cool, crisp fall air, but we’re also greeting three new clients as they become members of our client family. Before the leaves completely turn, let’s see what these companies have been up to. Families and Schools Together (FAST), the internationally acclaimed parent engagement program, supports family bonding necessary for […]

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Charlene Blohm Recognized as Education Trendsetter

In advance of Autism Awareness Month in April, we are proud to share that Charlene Blohm has been recognized for her dedication to serving the special needs industry. Last week she earned the 2015 Trendsetter Award from EdTech Digest. The annual awards program recognizes bold leaders who work to advance the education technology landscape. This […]

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