Posts Tagged ‘Social Media’

Driving Social Media Engagement With A Central Story – Case Study

Posted on April 16th, 2014

The Situation: Our client, an honor society for middle and high school students, sought to enhance visibility and increase membership among its target audience through a strong and engaging public relations effort. The client wanted a well-defined social media plan that would increase its Twitter and Facebook followings, using the its national...

PRSMS: Unlocking LinkedIn’s Corporate Marketing Potential

Posted on November 15th, 2013

Of all the social media channels out there, LinkedIn might be the most difficult to use on a daily basis. You can post statuses to Facebook, send out tweets, and pin items on Pinterest, but how should you—or your company—be using LinkedIn? During the PR & Social Media Summit at Marqutte University,...

What A Cow Can Teach You About Social Media

Posted on October 21st, 2013

What would Farmer Brown need to tweet about? That was my first reaction when signing up for the most recent Social Media Breakfast. The topic, “City Slickers, Cows, and Social Media,” might not be the most obvious place to find social media tips, but Amy Thorndsen from DCC Waterbeds (the premier waterbed...

Meeting at Marquette: PR & Social Media Summit 2013

Posted on October 17th, 2013

Recently, three members of the CB&A team, Chris Swietlik, Andria Casey and Lauren Keisow, traveled to Milwaukee to partake in the PR & Social Media Summit at Marquette University. The day long event brought together leaders from the area and across the country to discuss strategy, messaging and execution to use social...

Social Media Campaign Promotes Effective Conference Communications – Case Study

Posted on September 11th, 2013

Our client, a professional association for school district technology leaders, sought to implement a strong social media campaign and communicate a consistent message across all social media channels prior to and during their annual conference. The client wanted to have a well-defined social media strategy in place to facilitate an even more...

Scoring with Social Media: A Glimpse Into UW Athletics Social Media Strategies

Posted on August 21st, 2013

With the Badger football season right around the corner, the CB&A team was thrilled to attend this month’s Social Media Breakfast Madison, which featured Brian Lucas, UW director of Athletic Communications. Brian shared how UW Athletics uses social media to inform and engage with Badger fans. The presentation got the team in...

Social Media in the Classroom

Posted on July 10th, 2013

A hot topic these days, social media in the classroom perks the ears of many. Educators, administrators, parents and manufacturers are looking for avenues to incorporate social media for students…but safely and responsibly. I had the opportunity to participate in the Hack Education Unconference prior to the start of ISTE in San...

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