Classrooms Get Social

Tag: Social Media

Classrooms Get Social

Are teachers leveraging the power of social media in the classroom? According to a study released by University of Phoenix College of Education at the beginning of the 2015-16 school year, only 13 percent of K-12 teachers have integrated social media into instruction. The study also revealed less than half of K-12 instructors believe social […]

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Creating Social Media Affection on Valentine’s Day – Case Study

A client recently entered the education market with their new, industry-leading 3D printer, and CB&A was asked to come up with an out-of-the-box idea for Valentine’s Day to educate potential customers about the product. By creating an engaging video with unique content on and supporting it with a targeted advertising campaign, the CB&A digital team was able garner a large number of views, and build engagement with a cost-effective approach.

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4 Simple, Hot Trends to Factor into Your 2016 Social Media Strategy

Like everything else in digital marketing, social media is constantly changing. On social, brands are engaging with smarter, faster and more informed users who are better equipped to filter noise and find what they’re looking for. Our best engagement practices are old hat the moment our adept and adaptable digital citizens create new filters to pinpoint […]

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PR & Social Media Summit 2014

Recently, four members of the CB&A team, Kristina Rozenbergs, Olivia Hoff, Lauren West and Aaron Krish, traveled to Milwaukee to participate in the annual PR & Social Media Summit at Marquette University. Communication leaders from across the country gathered to discuss the current social media landscape, strategy, messaging and building a brand online. The team will […]

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A Look Back on ISTE 2014

The CB&A team has been working hard the past few months in preparation for ISTE 2014 in Atlanta, Georgia. From Media Central, show floor appointments, and press conferences the team was able to learn about the latest in ed tech while soaking up the hot sun.

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World’s Largest Webinar: Social Media Secrets For Your Business

Whether it’s algorithms, appearance or something else, social media is always changing. This makes cracking their codes difficult, especially for startups or businesses looking to increase followers. Dedicated to success on social media, CB&A recently gathered to attend the World’s Largest Webinar (#WLW14) hosted by HubSpot to procure social media secrets from the experts themselves. Featuring speakers from Twitter, Facebook and LinkedIn, the webinar provided key takeaways.

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Driving Social Media Engagement With A Central Story – Case Study

Our client, an honor society for middle and high school students, sought to enhance visibility and increase membership among its target audience through a strong and engaging public relations effort. C. Blohm & Associates (CB&A) developed a comprehensive, multi-faceted campaign that focused on enhancing social media engagement among the organization and its members before, during and after the national tournament. This effective strategy added more than 1,200 Twitter followers and drew approximately 600 Facebook likes over the six-week campaign period.

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PRSMS: Unlocking LinkedIn’s Corporate Marketing Potential

Of all the social media channels out there, LinkedIn might be the most difficult to use on a daily basis. You can post statuses to Facebook, send out tweets, and pin items on Pinterest, but how should you—or your company—be using LinkedIn? During the PR & Social Media Summit at Marqutte University, I sat in […]

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What A Cow Can Teach You About Social Media

What would Farmer Brown need to tweet about? That was my first reaction when signing up for the most recent Social Media Breakfast. The topic, “City Slickers, Cows, and Social Media,” might not be the most obvious place to find social media tips, but Amy Thorndsen from DCC Waterbeds (the premier waterbed for cows) and […]

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Meeting at Marquette: PR & Social Media Summit 2013

Recently, three members of the CB&A team, Chris Swietlik, Andria Casey and Lauren Keisow, traveled to Milwaukee to partake in the PR & Social Media Summit at Marquette University. The day long event brought together leaders from the area and across the country to discuss strategy, messaging and execution to use social media to its […]

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