Pinterest has earned a top rank among today’s most popular social networks, and C. Blohm & Associates gives the site a gold star of approval too. Some of you may be wondering, what’s the buzz really about? What is a ‘pin’? Is this site a waste of time? This photo-sharing website is...
Posts Tagged ‘Social Media’
Power In Pinfluence?
Posted on April 13th, 2012
Thumbs Up for Likable Social Media
Posted on January 27th, 2012
Studies consistently verify a fundamental truth about buyer behavior: a friend’s recommendation is more powerful than any advertisement. In the world of social media, your inner circle’s experiences and opinions can travel farther and faster than ever before. The question is, how can public relations professionals harness the incredible power of word-of-mouth...
There’s Nothing like a Road Trip to Get to Know Someone
Posted on December 22nd, 2011
In November, the Account Coordinators attended a PRSA “Pitching Boot Camp,” presented by Michael Smart. We learned lots of tips and tricks on pitching and media relations, which have already come in handy for our several of our clients. The biggest lesson I learned, though, didn’t come from Michael Smart or any...
Lessons Learned from Netflix
Posted on September 22nd, 2011
All companies, whether they are active in social media or not, should secure the online names that could be used to protect or promote their brand. Unfortunately for Netflix, the company is learning this lesson the hard way. As many of you know, Netflix recently announced the separation of its online streaming...
What Vendors Need to Know about Marketing to Educators
Posted on September 14th, 2011
Back-to-school pop quiz: where do most educators go when they need information on a new product? a. Educational publications b. The teachers’ lounge c. Vendor websites d. None of the above Ready…pencils down! If you answered D, congratulations! You’re starting the school year off with an A+. Extra credit point: If not...
Should Your Brand Be Mobile?
Posted on April 18th, 2011
With mobile marketing on the rise, many organizations are asking: “Should we invest in mobile communications?” Before investing time and money in developing a plan, discuss these key considerations: How are your customers using mobile devices – what features or applications are most popular with your key audience? What devices are they...
Steps to Developing Your Organization’s Social Media Policy
Posted on March 7th, 2011
If you haven’t already integrated social media into your communications, marketing or public relations efforts, 2011 is the year to do it. As you begin to develop (or re-develop) your social media strategy, keep a few things in mind, including employee access to internal or external social networks and who to include...