In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified some industry controversies, including the use of false multipliers and Advertising Value Equivalents (AVEs) and how to measure social media success, they left some unanswered, such as, “How do we implement these...
Posts Tagged ‘social media measurement’
Implementing the Barcelona Principles into PR Practice
Posted on May 17th, 2011
Proving Social Media’s ROI through Consistent Measurement and Listening
Posted on October 1st, 2010
While most people recognize the potential worth of social media as a public relations tool, the big question remains: How do you prove its return on investment? A deeply committed organization may hire a Community or Brand Manager, creating larger long-term costs for social media management and a greater need to demonstrate...
Social Media Success Summit – Part Two
Posted on July 27th, 2010
In my last post, I addressed the importance of setting goals when considering a social media campaign, and shared tips on how to monitor conversations, build your following and find potential customers via Twitter. Moving away from implementation, today’s post focuses on Jason Falls’ (@JasonFalls) presentation “Five Ways to Measure Social Media...