The final post in this four-part series addresses the future of social media, as discussed during the Social Media Success Summit by Steve Rubel, SVP, Director of Insights for Edelman Digital. Since technologies are always evolving, Rubel suggested it’s wrong to ask what’s the next Twitter or Facebook. To illustrate his point,...
Posts Tagged ‘#smss10’
Social Media Success Summit – Part Four
Posted on July 30th, 2010
Social Media Success Summit – Part Three
Posted on July 29th, 2010
As noted in a previous post, some tech experts dub Foursquare as “the next Twitter.” During the Social Media Success Summit, Tristan Walker (@tristanwalker) of Foursquare and Andrew Mason (@andrewmason) of Groupon shared tips on how to bring satisfied customers repeatedly back to your business. If you don’t know what Foursquare is,...
Social Media Success Summit – Part Two
Posted on July 27th, 2010
In my last post, I addressed the importance of setting goals when considering a social media campaign, and shared tips on how to monitor conversations, build your following and find potential customers via Twitter. Moving away from implementation, today’s post focuses on Jason Falls’ (@JasonFalls) presentation “Five Ways to Measure Social Media...
Social Media Success Summit – Part One
Posted on July 26th, 2010
In May, I was an online participant in the 2010 Social Media Success Summit (#smss10). Over the course of the Summit, I sat in on sessions that covered topics useful for organizations at every stage of social media use. I’ll summarize some of these in four posts that address beginners (using tools...