Strive for Authenticity this Autism Awareness Month

Tag: Public Relations

Strive for Authenticity this Autism Awareness Month

Now, more than ever, people are realizing the importance of understanding autism. From 2000 to 2013, the prevalence of autism spectrum disorder among children increased from one in 150 to one in 50. Given this upsurge, students and educators alike are becoming increasingly aware of the number of children who come to school each day with the […]

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3 Reasons to Integrate Giving into your Marketing Plan

As we head full swing into 2017, companies are designating dollars to their business objectives and busily planning their marketing calendars. This year, companies face the additional uncertainty that comes with a new president and secretary of education. EdTech CMOs and marketing managers are under extra pressure to act nimbly with their company’s brand messaging […]

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2016: Review, Results and Reveries

Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to come. We made great strides in 2016, and I’d like to reflect on what we’ve learned and where the journey will take us next. We’re learners at heart. As the industry continues to evolve, our services […]

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7 Trends to Guide Your 2017 Marketing and PR Strategy

It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president, welcomed Pokémon back into our lives and said goodbye to Vine. What will next year bring? To help you prepare for 2017, CB&A has identified key trends that will impact marketing, social media and public […]

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Another Trip to Barcelona

Six years ago, PR practitioners from more than 30 countries convened in Barcelona, Spain to establish a new set of best practices for measuring the efficacy of PR campaigns, the Barcelona Principles. Recently, several industry groups reviewed the principles and updated them, producing Barcelona 2.0.

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Educating Local Communities on School Safety – Case Study

A client that develops and deploys visitor management systems for schools and districts aimed to educate members of a community about how the new system would work in their schools. The technology requires school visitors to present a photo ID that is scanned against a sex offender database. By raising awareness of the system through local media outreach, the client was able to communicate that the new safety measure was in place at community schools and show other districts the effectiveness of the program.

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Five Key Drivers of Parent Engagement in Schools

Parent engagement is critical to student success, and if your products or services can help parents become more invested in their child’s progress or feel more emotionally connected to their child’s school, then this should be an important focus of your marketing efforts. But what does “parent engagement” really mean, and what are the key […]

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How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators

Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid the flood of messages on Twitter can be a challenge. According to the website Internet Live Stats, every second around 6,000 new tweets appear on Twitter—which adds up to more than 350,000 tweets per minute […]

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People Behind the PR — Chloe Scheller

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR. Dog or cat person? Dog wins this battle hands down. I am a mother to an Australian Cattle Dog mix, Chief, and a mystery mutt, Bandit. They are the funniest duo and […]

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People Behind the PR — Danny Paulmeyer

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR. Dog or cat person? There is only one correct answer and that’s dog. I tell people I have a brother, he’s a dog. Early riser or night owl? Early riser thanks to […]

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