Posts Tagged ‘Public Relations’

Earth Day 2012: Our Pledge

Posted on April 20th, 2012

On April 22, more than one billion people around the globe will participate in Earth Day 2012 and help Mobilize the Earth™. For over 40 years, Earth Day has served as a launching platform for community action, environmental advocacy, and green lifestyle changes. To support A Billion Acts of Green®, a campaign...

March/April Dairy Dispatch Now Available!

Posted on March 27th, 2012

The March/April issue of the Dairy Dispatch is now available for viewing online! In this issue you’ll find the latest edtech news from our client family, as well as learn about National Wear Your Pajamas to Work Day on April 18. Will you be celebrating? Be sure to let us know in the comments!...

Top Mobile Apps for the Traveling PR Pro

Posted on February 14th, 2012

Trade show season is in full swing for CB&A, which means less time in the office and more time in planes, trains, taxis, conference halls and hotel suites. Typically, much of a PR professional’s work is done in front of a glowing computer screen, but increased travel translates to unconventional working conditions....

Thumbs Up for Likable Social Media

Posted on January 27th, 2012

Studies consistently verify a fundamental truth about buyer behavior: a friend’s recommendation is more powerful than any advertisement. In the world of social media, your inner circle’s experiences and opinions can travel farther and faster than ever before. The question is, how can public relations professionals harness the incredible power of word-of-mouth...

Top 7 Ed Tech Trends to Watch in 2012

Posted on January 6th, 2012

Compiled by CB&A staff As a follow-up to our 2011 reflection post, the CB&A team once again collaborated to identify what we believe will be hot topics in education for 2012. Do you agree with us? Let us know in the comments! 1. Mobile Learning You’re not experiencing déjà vu. We did,...

In Case You Missed It

Posted on January 5th, 2012

Feeling a little glum after the holidays? Rekindle your Christmas spirit by reading the November/December issue of the Dairy Dispatch! In this issue, we tackle the history of reindeer and bring you the latest news from our client family. Read the entire issue here! Be sure to keep your eyes open for...

There’s Nothing like a Road Trip to Get to Know Someone

Posted on December 22nd, 2011

In November, the Account Coordinators attended a PRSA “Pitching Boot Camp,” presented by Michael Smart. We learned lots of tips and tricks on pitching and media relations, which have already come in handy for our several of our clients. The biggest lesson I learned, though, didn’t come from Michael Smart or any...

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