Balancing Coverage Through Strategic Communication and Media Relations — Case Study

Tag: PRSA

The “New-School” News Release and What It Means for #PR

Enough with the hashtags, you might say. This isn’t Twitter. Right you are. Marketers have used and abused hashtags, deploying them unusually, inappropriately and obnoxiously. Fortunately, the overkill birthed some comic relief. But, annoying as they can sometimes be, hashtags represent an opportunity for PR pros. Discussion of hashtags – and social media in general – dominated […]

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Smart Secrets to Media Pitching: Key Takeaways from PRSA International Conference Session with Michael Smart

While attending the 2013 PRSA International Conference in Philadelphia last month, I sat in on a session led by pitching expert Michael Smart.  During his session, “New Secrets of Media Relations Success,” Michael explored a variety of strategies that have helped PR practitioners land coverage on Good Morning America, The Today Show and CBS This […]

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CB&A Team Snags 4 Awards at PRSA-Madison Event

C. Blohm & Associates, Inc. (CB&A), the premier public relations firm for the education industry, was proud to receive four honors at the PRSA-Madison Alchemy Awards ceremony Oct. 18. Honored by three Awards of Excellence for a trio of campaigns completed in the past year, the CB&A team was thrilled by a Best in Show […]

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A Few ‘Smart’ Ways To Pitch The Media

One of the many great aspects of working at C. Blohm & Associates I’ve quickly come to realize is the numerous professional development opportunities afforded the staff. As PR professionals working in an agency setting, we must always be willing to adapt to new technology, and to learn new ways of reaching out to the […]

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Implementing the Barcelona Principles into PR Practice

In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified some industry controversies, including the use of false multipliers and Advertising Value Equivalents (AVEs) and how to measure social media success, they left some unanswered, such as, “How do we implement these successfully?” To continue […]

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The Need for Open Leadership

According to the Nielsen Company, we each spend, on average, nearly five and a half hours per month on social networking sites, up two hours from last year.  During the PRSA 2010 International Conference, Charlene Li addressed the challenges company leaders face as a result of this dramatic adoption of social media.  She began with […]

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The Role Education Plays in Fighting World Hunger

“Almost a billion people are going hungry every day around the world,” according to Bettina Luescher, chief spokesperson for the United Nations World Food Programme.  During the PRSA 2010 International Conference, Luescher shared powerful stories of providing hunger relief to children and families devastated by war or natural disasters, including recent efforts in Haiti, Pakistan […]

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2010 PRSA International Conference

The PRSA’s annual conference is upon us once again, Oct. 16-19. PR professionals from across the globe will converge on Washington, D.C. to hone their craft through keynote presentations, breakout sessions and case studies, and to do some good old-fashioned networking. Sponsored by the Public Relations Society of America, the conference will focus on the […]

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PRSA 2009: Measuring the Influence of Social Media

How have public relations metrics changed with the advent of social media?  Katie Paine of KDPaine & Partners addressed this question during a professional development workshop at the 2009 PRSA International Conference. Paine began her presentation with some statistics: 91 percent of Inc. 500 companies are using social media – however, 38 percent are not […]

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