Twitter. Facebook. YouTube. Foursquare. Tumblr. Huffington Post. Discussion forums. Podcasts. iPad apps. Blogs. In our quest to embrace all that is shiny and new, sometimes we forget a simple premise: as PR and marketing folks, we’re telling (or selling) a story. This year’s PRSA conference (#prsaicon) was held in Orlando, home of...
Posts Tagged ‘PRSA’
How are PR People like Disney?
Posted on November 7th, 2011
The Need for Open Leadership
Posted on November 2nd, 2010
According to the Nielsen Company, we each spend, on average, nearly five and a half hours per month on social networking sites, up two hours from last year. During the PRSA 2010 International Conference, Charlene Li addressed the challenges company leaders face as a result of this dramatic adoption of social media. ...
The Role Education Plays in Fighting World Hunger
Posted on October 27th, 2010
“Almost a billion people are going hungry every day around the world,” according to Bettina Luescher, chief spokesperson for the United Nations World Food Programme. During the PRSA 2010 International Conference, Luescher shared powerful stories of providing hunger relief to children and families devastated by war or natural disasters, including recent efforts...
2010 PRSA International Conference
Posted on October 15th, 2010
The PRSA’s annual conference is upon us once again, Oct. 16-19. PR professionals from across the globe will converge on Washington, D.C. to hone their craft through keynote presentations, breakout sessions and case studies, and to do some good old-fashioned networking. Sponsored by the Public Relations Society of America, the conference will...
PRSA 2009: Measuring the Influence of Social Media
Posted on November 24th, 2009
How have public relations metrics changed with the advent of social media? Katie Paine of KDPaine & Partners addressed this question during a professional development workshop at the 2009 PRSA International Conference. Paine began her presentation with some statistics: 91 percent of Inc. 500 companies are using social media – however, 38...
PRSA 2009: The Value of Online Video
Posted on November 23rd, 2009
If a picture is worth a thousand words, then imagine the impact of a video. During the 2009 Public Relations International Conference, Laura Sturaitis of BusinessWire and Greg Jarboe of SEO-PR discussed the use of multimedia as a way to increase news announcement visibility. Search engine optimization efforts often focus on Google, but a...