It’s hard to believe I’ve been out of college for almost a year. Well, sort of halfway out of college. I moved to Madison last May and chose an apartment complex on UW-Madison’s frat row—partly because rent was reasonable, and partly because of its proximity to downtown Madison and all its spoils....
Posts Tagged ‘pr’
From Frat Row to SEO
Posted on April 23rd, 2012
Are You Smart Enough to Write for a Fifth-Grader?
Posted on April 18th, 2012
Try this sentence on for size: “By far, this is the most angst-ridden decision we have made in my more than 25 years with Starbucks, but we realize that part of transforming a company is our ability to look forward, while pursuing innovation and reflecting, in many cases, with 20/20 hindsight, on...
Top Mobile Apps for the Traveling PR Pro
Posted on February 14th, 2012
Trade show season is in full swing for CB&A, which means less time in the office and more time in planes, trains, taxis, conference halls and hotel suites. Typically, much of a PR professional’s work is done in front of a glowing computer screen, but increased travel translates to unconventional working conditions....
Three Fatal Presentation Design Mistakes and How to Avoid Them
Posted on December 8th, 2011
The first post in this three-part series covered how to create compelling content for your next presentation. Content is the foundation of your presentation, and this post provides some tips on how to build an engaging, visually beautiful set of slides atop that foundational content. You’ve done the hard work of developing...
A Formula for Creating Memorable Presentations [Part One of Three]
Posted on November 18th, 2011
We’ve all suffered through them before—presentations that lull us to sleep, fail to make a point, waste our time, and make us wish we could overthrow the presenter in favor of charades or an early Happy Hour. Then, on fleeting occasions, we’re reminded just how powerful presentations can be when they’re done...
Reputation Management
Posted on November 17th, 2011
“Your reputation is no joke, it’s your superpower.” With those words from the title of a Forbes article, John Doorley owned the room at the PRSA International conference (#PRSAIcon) in Orlando last month. Doorley is co-author of “Reputation Management: The Key to Successful Public Relations and Corporate Communication,” and assistant clinical professor...