TCEA Chronicles: Education Technology Highlights from the 2017 Conference

Tag: pr

TCEA Chronicles: Education Technology Highlights from the 2017 Conference

With The Illustrated Texas Dictionary of the English Language in tow, members of the CB&A team recently headed south to Austin for the 37th TCEA Annual Convention and Exposition. It was a welcome reprieve from the chilly Wisconsin weather. At the conference, CB&A hosted Speed Meetings, where we facilitated media connections for clients and gathered […]

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An ambassador program, the human element your brand is missing

It’s the unspoken truth in marketing: When it comes to purchasing decisions, we trust the recommendations of our peers and colleagues above all else. While enthusiastic customers will recommend your product organically, establishing an ambassador program can introduce word-of-mouth marketing to the digital environment. Brand advocates are even more valuable in the education market. Because […]

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3 Reasons to Integrate Giving into your Marketing Plan

As we head full swing into 2017, companies are designating dollars to their business objectives and busily planning their marketing calendars. This year, companies face the additional uncertainty that comes with a new president and secretary of education. EdTech CMOs and marketing managers are under extra pressure to act nimbly with their company’s brand messaging […]

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2016: Review, Results and Reveries

Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to come. We made great strides in 2016, and I’d like to reflect on what we’ve learned and where the journey will take us next. We’re learners at heart. As the industry continues to evolve, our services […]

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Five Digital Hotspots To Reach & Influence Educators This Fall

At CB&A, we frequently survey educators to gain insights into their “go to” sources for information about new products and services. This data influences and informs critical decisions about publicity and marketing campaigns. Our June 2016 survey responses suggest that education marketers should diversify their approach and employ a strategic mix of channels for the […]

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People Behind the PR — Quinn Buchanan

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR. Dog or cat person? I’m one of the biggest dog lovers you’ll ever meet. My family has an Australian shepherd named Dudley and a mini dachshund named Coco. Early riser or night […]

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CB&A Wins Small Agency of the Year Award

As 2015 comes to a close, we’re reflecting on the year. The team traveled around the country meeting influential school leaders, interacted with some of the brightest minds in ed tech and learned a thing or two from educators. There’s no doubt our work is very rewarding and now in the last month of 2015 […]

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PR & Social Media Summit 2015

This month, Olivia Hoff, Aaron Krish and Kelsea Kierstead of the C. Blohm & Associates team attended the Public Relations and Social Media Summit at Marquette University. The annual, daylong event in Milwaukee gathers leaders in public relations, social media and journalism to speak on the latest trends and tactics in the field. To share […]

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How to Make a Splash in the Marketplace

How do you make your promotions stand out in the marketplace? Start with a well-crafted social media plan, a dash of marketing expertise and a rock solid mound of data in what “works.” Our very own Charlene Blohm, founder and president of C. Blohm & Associates co-hosted an edWeb.net webinar with Linda Winter of Winter […]

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