EdNET Preview: How to Be a ‘Storymaker’

Tag: Our Work

EdNET Preview: How to Be a ‘Storymaker’

If you ask a member of the CB&A team what their favorite part about working in the education industry is, the answer will likely be sharing the stories of teachers. Over the course of the past 25 years, our approach to sharing educator stories has evolved—and yours should, too. With the EdNET conference just a […]

Read more...

CB&A Revamps Services for FAST

After taking a short break from our six-month visibility campaign with Families and Schools Together, Inc., CB&A is starting up again to help the non-profit develop a marketing plan for this school year. What is FAST? Developer of the FAST program, Families and Schools Together, Inc. has the mission to give children opportunities to thrive […]

Read more...

CB&A Introduces Cognition Training Client

We’re kicking off the new school year by announcing an addition to our client family. The team will work closely with C8 Sciences to help students improve cognitive skills essential for learning. What is C8 Sciences? C8 Sciences develops a neuroscience-based cognition program called ACTIVATE that enables students to increase three primary executive function skills: […]

Read more...

Four Ways to Approach Education Marketing Like an Olympian

This past weekend, we bid a fond farewell to the 2016 Rio Olympic Games. Although the Olympic Flame has been extinguished, there are takeaways from the Games that can be employed year-round—even in your marketing strategies. In addition to physical strength and endurance, each Olympic sport requires strategic thinking. CB&A has identified key elements of four […]

Read more...

CB&A and The Douglas Stewart Company Work to Support 1:1 Learning

As teachers welcome students back to the classroom, we’re happy to welcome The Douglas Stewart Company to our client family. We’ll collaborate with The Douglas Stewart Company to support LocknCharge, a company that specializes in mobile deployments for 1:1 learning. What is The Douglas Stewart Company? The Douglas Stewart Company is the leading distributor and […]

Read more...

What Do We Really Know About Game-based Learning?

The University of Michigan conducted a survey in 2014 to determine how teachers felt about games in the classroom, and found that: 90% of teachers believe games motivate students 89% feel games help students reinforce or master previously taught content 59% see games as effective in teaching students new content For education marketers to effectively reach educators […]

Read more...

The State of Virtual Reality in K-12 Education

The learning potential of virtual reality in classrooms generated a lot of enthusiasm during ISTE 2016 in Denver. From Google’s $15 Cardboard viewer that utilizes a smartphone to the Samsung VR headsets, teachers were anxious to learn as much as they could about using virtual reality in their classrooms, and education marketers were assessing the […]

Read more...

CB&A Meets Serious Gaming With New Client

As CB&A enjoys the warm Wisconsin summer, the team plans to make a splash with a new client: Second Avenue Learning. What is Second Avenue Learning? Second Avenue Learning develops custom software tools that reimagine the possibilities of learning and technology. Offerings include educational interactive modules and serious games that are designed for a primary […]

Read more...

ISTE 2016 News Recap

At ISTE 2016 last week, the top ed tech companies announced product releases, partnerships, research and more. To help you stay current, we’ve compiled a recap of the top news coming out of Denver at ISTE 2016: ActivEd Showcases Groundbreaking Walkabouts Platform, Research ActiveEd’s Walkabouts encourages movement in the classroom to aid student learning and […]

Read more...