On October 15th, I had the opportunity to co-present the “Social Media in the Education Market: New Ways to Build Your Brand” webinar, along with the super-smart and super-talented Sandy Fivecoat of WeAreTeachers. Huge thanks to MDR for hosting the event. In reviewing the questions posed during the webinar, some of which...
The Four P’s of Successful Online Customer Engagement
When helping clients and colleagues to understand and navigate the world of social media, we suggest a three-step process: 1) Listen to and learn from online conversations related to your business, industry and customers. 2) Participate in online conversations with core audiences. 3) Regularly measure the results to determine success, or to...