Dollars and Sense: Your Advocacy Guide to Education Funding

Tag: Marketing

Dollars and Sense: Your Advocacy Guide to Education Funding

The one constant in education, is change. Policy and practices are always evolving, and changes in the federal government bring into focus the key issues in our educational landscape. As FY18 budget appropriations take shape, it’s time to make a positive impact on allocations by advocating for what truly matters in education. In part one […]

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Three Reasons to Include Customer Voices in Your Marketing Initiatives

In a saturated media market, marketers often ask themselves: How do we get ahead? The answer lies in the people you’ve already won – your customers. Consumers have more power than ever before, and when considering a purchase, they rely on the advice and experience of others. There’s a lot to gain by engaging customer […]

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4 Ways New Marketing Pros Can Make a Splash in their First 90 days

So, you landed your first job. Congratulations! This accomplishment will pose new challenges in the first days and weeks as you become familiar with your new role. You’ll not only need to learn the inner workings of the job, but also about the company, its work, your colleagues, the culture, onboarding paperwork, getting into a […]

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Let’s Get Visual: The Power of the Infographic

An arresting image can kidnap our eyes and stir our souls, a power that experienced content marketers use to their advantage. Communication professionals are developing new ways to engage audiences across multiple channels with provocative graphics and video. Game of Thrones fans might recall when HBO elected to forgo a traditional press release to announce […]

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3 Tips to Win the Hearts of Administrators

The ed tech marketplace is a very competitive arena, especially in spring at the height of the K-12 buying cycle. In a world with limited opportunities, how can you get a seat at the school administrator’s table? The answer is simple – build a relationship. Great relationships are based on honesty, trust and communication, and […]

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3 Reasons to Integrate Giving into your Marketing Plan

As we head full swing into 2017, companies are designating dollars to their business objectives and busily planning their marketing calendars. This year, companies face the additional uncertainty that comes with a new president and secretary of education. EdTech CMOs and marketing managers are under extra pressure to act nimbly with their company’s brand messaging […]

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7 Trends to Guide Your 2017 Marketing and PR Strategy

It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president, welcomed Pokémon back into our lives and said goodbye to Vine. What will next year bring? To help you prepare for 2017, CB&A has identified key trends that will impact marketing, social media and public […]

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Game On! 3 Key Takeaways When Selling Games to Educators

Game-based learning (sometimes affectionately referred to as “GBL”) is what happens when gaming principles are applied to learning scenarios. GBL isn’t just a trend in education; it has been implemented in workforce training and been used to drive our personal social media use for years. While learning games have slowly made their way into our […]

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Four Ways to Approach Education Marketing Like an Olympian

This past weekend, we bid a fond farewell to the 2016 Rio Olympic Games. Although the Olympic Flame has been extinguished, there are takeaways from the Games that can be employed year-round—even in your marketing strategies. In addition to physical strength and endurance, each Olympic sport requires strategic thinking. CB&A has identified key elements of four […]

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Five Digital Hotspots To Reach & Influence Educators This Fall

At CB&A, we frequently survey educators to gain insights into their “go to” sources for information about new products and services. This data influences and informs critical decisions about publicity and marketing campaigns. Our June 2016 survey responses suggest that education marketers should diversify their approach and employ a strategic mix of channels for the […]

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