3 Tips to Win the Hearts of Administrators

Tag: Marketing

3 Tips to Win the Hearts of Administrators

The ed tech marketplace is a very competitive arena, especially in spring at the height of the K-12 buying cycle. In a world with limited opportunities, how can you get a seat at the school administrator’s table? The answer is simple – build a relationship. Great relationships are based on honesty, trust and communication, and […]

Read more...

3 Reasons to Integrate Giving into your Marketing Plan

As we head full swing into 2017, companies are designating dollars to their business objectives and busily planning their marketing calendars. This year, companies face the additional uncertainty that comes with a new president and secretary of education. EdTech CMOs and marketing managers are under extra pressure to act nimbly with their company’s brand messaging […]

Read more...

7 Trends to Guide Your 2017 Marketing and PR Strategy

It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president, welcomed Pokémon back into our lives and said goodbye to Vine. What will next year bring? To help you prepare for 2017, CB&A has identified key trends that will impact marketing, social media and public […]

Read more...

Game On! 3 Key Takeaways When Selling Games to Educators

Game-based learning (sometimes affectionately referred to as “GBL”) is what happens when gaming principles are applied to learning scenarios. GBL isn’t just a trend in education; it has been implemented in workforce training and been used to drive our personal social media use for years. While learning games have slowly made their way into our […]

Read more...

Four Ways to Approach Education Marketing Like an Olympian

This past weekend, we bid a fond farewell to the 2016 Rio Olympic Games. Although the Olympic Flame has been extinguished, there are takeaways from the Games that can be employed year-round—even in your marketing strategies. In addition to physical strength and endurance, each Olympic sport requires strategic thinking. CB&A has identified key elements of four […]

Read more...

Five Digital Hotspots To Reach & Influence Educators This Fall

At CB&A, we frequently survey educators to gain insights into their “go to” sources for information about new products and services. This data influences and informs critical decisions about publicity and marketing campaigns. Our June 2016 survey responses suggest that education marketers should diversify their approach and employ a strategic mix of channels for the […]

Read more...

Awareness Through Hashtags

Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.

Read more...

Five Key Drivers of Parent Engagement in Schools

Parent engagement is critical to student success, and if your products or services can help parents become more invested in their child’s progress or feel more emotionally connected to their child’s school, then this should be an important focus of your marketing efforts. But what does “parent engagement” really mean, and what are the key […]

Read more...

How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators

Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid the flood of messages on Twitter can be a challenge. According to the website Internet Live Stats, every second around 6,000 new tweets appear on Twitter—which adds up to more than 350,000 tweets per minute […]

Read more...

Marketing to Educators: Five Keys to Success

Marketing to educators is very different from marketing to business customers. As a group, educators tend to be passionate about what they are doing, but discerning about the products they are researching—and distrustful of “silver bullet” solutions to complex problems. Often, they’re simply too overwhelmed by the day-to-day demands of their jobs to listen to […]

Read more...