Posts Tagged ‘Marketing’

Power In Pinfluence?

Posted on April 13th, 2012

Pinterest has earned a top rank among today’s most popular social networks, and C. Blohm & Associates gives the site a gold star of approval too.  Some of you may be wondering, what’s the buzz really about? What is a ‘pin’? Is this site a waste of time? This photo-sharing website is...

What Vendors Need to Know about Marketing to Educators

Posted on September 14th, 2011

Back-to-school pop quiz: where do most educators go when they need information on a new product? a. Educational publications b. The teachers’ lounge c. Vendor websites d. None of the above Ready…pencils down! If you answered D, congratulations! You’re starting the school year off with an A+. Extra credit point: If not...

SIIA Webcast Highlights Education Industry’s Use of Social Media

Posted on July 29th, 2011

“Social networks can be used to provide educators with career-long personal learning tools and resources that make professional learning timely and relevant, as well as an ongoing activity that continually improves practice and evolves their skills over time.” – National Ed Tech Plan 2010 Earlier this month, the Software & Information Industry...

Should Your Brand Be Mobile?

Posted on April 18th, 2011

With mobile marketing on the rise, many organizations are asking: “Should we invest in mobile communications?” Before investing time and money in developing a plan, discuss these key considerations: How are your customers using mobile devices – what features or applications are most popular with your key audience? What devices are they...

Steps to Developing Your Organization’s Social Media Policy

Posted on March 7th, 2011

If you haven’t already integrated social media into your communications, marketing or public relations efforts, 2011 is the year to do it. As you begin to develop (or re-develop) your social media strategy, keep a few things in mind, including employee access to internal or external social networks and who to include...

PR in an Integrated Marketing Plan

Posted on December 20th, 2010

Integrated marketing is a high-level strategic issue that involves all marketing channels, including public relations and media relations.  And it begins with the marketing planning process.  Marketing plans usually start with overall organizational goals in mind – in the next year, we want to increase revenue by a certain amount, or we...

Ten Core Elements of Facebook Marketing Success

Posted on August 16th, 2010

Just behind Google, Facebook is the most trafficked website in the world, according to Alexa.com. With such powerful appeal, it’s important to consider Facebook in overall marketing plans. Facebook can be used to leverage and build upon your existing customer relationships through engaging content. Creating a Facebook page will expose your organization...

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