Increasing Visibility at ISTE – Case Study

Tag: ISTE2015

Increasing Visibility at ISTE – Case Study

CB&A sought to increase opportunities for clients at ISTE 2015 by launching BuzzHub, an event that included speed meetings between startup companies and key media members, one-on-one interactions, educator-led roundtable discussions and after-hours networking events. To make the event a success, CB&A created a strategic social media campaign promoting BuzzHub across Twitter, Facebook and LinkedIn.

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ISTE 2015 News Recap

It’s been a busy few weeks for the media, so we’ve compiled our clients’ news releases from ISTE 2015. Here you’ll find the information all in one place, including news, highlights, #edtech products and more: Califone Launches Virtual School Starter Kit at ISTE 2015  To flourish in virtual or classroom learning environments, students need technology that […]

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#ISTE2015 Roundup

Fireworks, barbecues and flip flops are definitely warm-weather necessities, but we also consider ISTE, media meetings and show floor demonstrations summer highlights. #ISTE2015 happened to be particularly unique for us. This year, CB&A launched its series of #BuzzHub events where we offered exclusive opportunities to our clients and the media. Below you’ll find some of our favorite events that happened in and around […]

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Connect Now (#PurelySocial): After-Hours Social Event Offers Purposeful Networking at #ISTE2015

We’ve always known the importance of connecting with others and forming meaningful relationships. To that end, CB&A partnered with Winter Group to host Connect Now at ISTE 2015. This networking event occurred after the show floor closed and brought together marketing, sales, product development, media and association leaders in the education industry. The event, also known as […]

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Trending Now: Educator-led Roundtable Discussions on Timely Issues

When we asked members of the media what they’re keeping their eyes on at ISTE, we received a multitude of answers that helped us understand which issues and topics would be buzzing this year. Some of which included personalized learning, blended learning, assessment and digital curriculum. During Trending Now, education leaders with diverse backgrounds came together […]

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Interact Now: One-on-One Interactions with Tools Putting Trends into Action

By transforming Media Central into BuzzHub, CB&A showed its continued commitment to visibility by offering its clients a series of media events at ISTE. As a result of our recent media survey, we found that the best time to speak with members of the media falls between the hours of 9 a.m. and 12 p.m. In […]

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Hack Education – A “Must” Attend Event at #ISTE2015

ISTE Unplugged is hosting its ninth annual Hack Education “unconference” the Saturday before ISTE. This year’s host is Audrey Watters of Hack Education fame. Be sure to join her and others in a highly involved social environment that has no formal presentations; just folks who want to learn and converse with others. Drawing nearly 300 […]

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Announcing Purely Social, Networking with a Purpose at #ISTE2015

The “hive” has been humming in preparation for CB&A’s ISTE BuzzHub, and the momentum continues as we announce the third event in partnership with the Winter Group, Purely Social. The after-hours reception offers attendees the opportunity to engage with marketing, sales, product development, media and association leaders in the education industry. Purely Social will be held […]

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