With ISTE 2010 right around the corner, it may be a good idea to brush up on your media training skills. Whether you have meetings already set up with members of the education trade press, or you just want to be prepared in case someone stops by your booth for a quick...
Posts Tagged ‘ISTE 2010’
Flags and Bridges
Posted on June 26th, 2010
The Clock Is Ticking: Preparing Your Tradeshow Communications Plan
Posted on May 12th, 2010
The countdown has begun to ISTE 2010. Now in its 31st year, the annual conference for the International Society for Technology in Education boasts a variety of professional development and collaborative networking events, including more than 600 hands-on and formal sessions fostering the use of technology across the curriculum. As many of...
Maximizing Marketing and PR Opportunities at Trade Shows
Posted on April 2nd, 2010
While trade shows require significant financial investment and staff time, they can result in new sales and revenue, as well as critical intangible benefits (e.g., increased brand equity). It’s easy to get caught up in the trade show madness, so it’s important to maximize the opportunities available and manage the process wisely....