Awareness Through Hashtags

Tag: Facebook

Awareness Through Hashtags

Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.

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World’s Largest Webinar: Social Media Secrets For Your Business

Whether it’s algorithms, appearance or something else, social media is always changing. This makes cracking their codes difficult, especially for startups or businesses looking to increase followers. Dedicated to success on social media, CB&A recently gathered to attend the World’s Largest Webinar (#WLW14) hosted by HubSpot to procure social media secrets from the experts themselves. Featuring speakers from Twitter, Facebook and LinkedIn, the webinar provided key takeaways.

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Facebook Still King Among Social Networking Educators

As the popularity of social media exploded in the past decade, a variety of tools surfaced allowing educators to communicate with students and colleagues in new and creative ways. But with all new technology comes a learning curve. To gauge how educators have adjusted to, and are using, social media these days, MMS Education, edWeb.net […]

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Happy Halloween from the CB&A Team!

Here in Wisconsin, the leaves have changed, and there is a definite chill in the air as we enjoy a few tricks and treats this past week in our office.  The celebration started a week early with our annual spook-tastic potluck and pumpkin-carving contest, a tradition going back almost a decade at CB&A. We enjoyed […]

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Thumbs Up for Likable Social Media

Studies consistently verify a fundamental truth about buyer behavior: a friend’s recommendation is more powerful than any advertisement. In the world of social media, your inner circle’s experiences and opinions can travel farther and faster than ever before. The question is, how can public relations professionals harness the incredible power of word-of-mouth marketing to transform […]

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Paper.li: Read Twitter and Facebook as a Daily Newspaper

Paper.li is a Swiss website that presents Twitter- and Facebook-linked content in an easy-to-read, newspaper-style format. Once a day, Paper.li aggregates the top news on these popular social networking sites, encompassing just about any topic you can imagine. Head to the website and see all of the cataloged news for yourself; it’s like a buffet […]

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Ten Core Elements of Facebook Marketing Success

Just behind Google, Facebook is the most trafficked website in the world, according to Alexa.com. With such powerful appeal, it’s important to consider Facebook in overall marketing plans. Facebook can be used to leverage and build upon your existing customer relationships through engaging content. Creating a Facebook page will expose your organization to fans’ networks, […]

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Educators’ Use of Social Networking and Content-Sharing Tools

  We had the opportunity to participate in a Webinar hosted by MMS Education, edWeb.net and MCH, Inc. on Nov. 4, 2009, where they discussed the findings of their new Survey of K-12 Educators on Social Networking. The survey was distributed to 82,000 teachers, librarians/media specialists and principals, with a 1.6 percent response rate.Focusing on […]

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How To: Build Your Brand Using Social Media

Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A Reporter Out (HARO), and Chris Brogan (@chrisbrogan), president of New Marketing Labs, as they discussed best practices for using social media in business. The focus was on three key uses of social media: building your […]

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