Posts Tagged ‘Facebook’

Thumbs Up for Likable Social Media

Posted on January 27th, 2012

Studies consistently verify a fundamental truth about buyer behavior: a friend’s recommendation is more powerful than any advertisement. In the world of social media, your inner circle’s experiences and opinions can travel farther and faster than ever before. The question is, how can public relations professionals harness the incredible power of word-of-mouth...

Paper.li: Read Twitter and Facebook as a Daily Newspaper

Posted on January 5th, 2011

Paper.li is a Swiss website that presents Twitter- and Facebook-linked content in an easy-to-read, newspaper-style format. Once a day, Paper.li aggregates the top news on these popular social networking sites, encompassing just about any topic you can imagine. Head to the website and see all of the cataloged news for yourself; it’s...

Ten Core Elements of Facebook Marketing Success

Posted on August 16th, 2010

Just behind Google, Facebook is the most trafficked website in the world, according to Alexa.com. With such powerful appeal, it’s important to consider Facebook in overall marketing plans. Facebook can be used to leverage and build upon your existing customer relationships through engaging content. Creating a Facebook page will expose your organization...

Educators’ Use of Social Networking and Content-Sharing Tools

Posted on November 17th, 2009

  We had the opportunity to participate in a Webinar hosted by MMS Education, edWeb.net and MCH, Inc. on Nov. 4, 2009, where they discussed the findings of their new Survey of K-12 Educators on Social Networking. The survey was distributed to 82,000 teachers, librarians/media specialists and principals, with a 1.6 percent...

How To: Build Your Brand Using Social Media

Posted on September 2nd, 2009

Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A Reporter Out (HARO), and Chris Brogan (@chrisbrogan), president of New Marketing Labs, as they discussed best practices for using social media in business. The focus was on three key uses of social...