Education Business Forum 2016

Tag: Education

Education Business Forum 2016

As Frank Sinatra crooned through his long and historic career, CB&A’s “little town blues are melting away” this week as we travel to the city that never sleeps – New York, New York. We’re headed to the SIIA Education Technology Industry Network’s annual Education Business Forum, a two-day finance and business conference that brings together education leaders and […]

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5 Conference Strategies To Drive 2017 Sales

Conferences are a significant investment of your time and budget. There are a multitude of shows available to those marketing to educators, so how do you choose which events are optimal for you? How do you grow your business both during and after the conference? Marketing to educators is rooted in one fundamental truth: teachers […]

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Classrooms Get Social

Are teachers leveraging the power of social media in the classroom? According to a study released by University of Phoenix College of Education at the beginning of the 2015-16 school year, only 13 percent of K-12 teachers have integrated social media into instruction. The study also revealed less than half of K-12 instructors believe social […]

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Exploring How Special Education Fits into Testing Accountability Under the ESSA

The number of students in special needs programs under the Individuals with Disabilities Act (IDEA) is on the rise. According to the U.S. Department of Education, there were a reported 5.83 million students with disabilities in 2014, a population that outnumbers English Language Learners (ELL) in public schools by 1.4 million.

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How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators

Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid the flood of messages on Twitter can be a challenge. According to the website Internet Live Stats, every second around 6,000 new tweets appear on Twitter—which adds up to more than 350,000 tweets per minute […]

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Storytelling to Engage Audiences — Case Study

A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.

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Trends to Watch for in 2016

The one thing that can’t be stopped – time. Before 2015 is entirely gone, we’ve put together a few trends you should keep in mind as the new year begins: Creativity & collaboration – As mentioned at the ISTE focus groups and referenced in part 2 of our ISTE blog series, creativity is being talked about in […]

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Understanding Superintendents: How to Talk to Education’s Most Influential Decision-Makers (and Most Challenging Prospects)

While a teacher can make or break a product or service via testimonial, it’s the superintendent who represents the most lucrative (and most challenging) sales target for education companies. Sales teams looking for the big district deals have numerous challenges; they must stand apart from their competitors, foster warm relations with technology and IT directors, […]

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Special Education Innovations From ISTE: An eSchool News Reflection

It’s been a month since ISTE 2014, but we’re still beaming from the Special Education Innovation Reception. Dennis Pierce (@eSN_Dennis) of eSchool News recently wrote about the event in the article Four Special-Education Innovations from ISTE, and it inspired us to reflect on the gathering. Dennis did a wonderful job capturing all of the exciting innovations […]

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ISTE 2014 Preview

The 35th annual ISTE Conference and Exposition is heading to Atlanta this year, and so are we! The CB&A team will join nearly 18,000 educators and education leaders at the June 28- July 1 event to immerse ourselves in the latest industry happenings. ISTE 2014 will feature powerful keynote addresses, illuminating sessions, inspirational professional learning […]

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