Molding a Thought Leader – Case Study

Tag: E-Rate

Molding a Thought Leader – Case Study

A professional firm specializing in the federal E-rate funding program sought to establish itself as a national thought leader and leading voice for E-rate reform. To accomplish this goal, CB&A deployed a media relations campaign to secure coverage in education trade publications that reach school and district technology leaders, and advised on the company’s social media strategy to increase its presence.

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CoSN’s “Friends of Advocacy Campaign”

Rapidly advancing technology has generated plenty of potential for improvements in 21st century learning environments. But with any new development, bringing products into the education market can be challenging. Confident that working together can help overcome barriers, The Consortium for School Networking (CoSN) continues to advocate for new approaches to K-12 education, with its “Friends […]

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‘Do As I Say, Not As I Do’

We live at a time when increasing emphasis is placed on oversight and transparency, with technology that allows us to scrutinize and regulate behavior in the public marketplace. In spite of this, there still are improprieties in the way business is done. It’s easy to use a broad brush and say that something is always […]

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CB&A Looks Back: Top 10 Ed Tech Moments

Earlier this year, as the new decade began and the “Aughts” (2000s) faded, the CB&A team, with the help of clients and colleagues, reflected on some of the key achievements in education technology during the last 10 years. It had been an exhilarating, tumultuous ride, marked by destructive natural and human forces (from hurricanes and […]

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Ed Tech Funding Update From CoSN 2010

As my colleague Emily Embury noted in her blog entry on ed tech policies, it’s an interesting time in education. With Race to the Top and Investing in Innovation (i3) funding included in the 2009 American Recovery and Reinvestment Act (ARRA), the federal government is making an unprecedented investment in schools. Continuing this trend, the Obama […]

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