We live at a time when increasing emphasis is placed on oversight and transparency, with technology that allows us to scrutinize and regulate behavior in the public marketplace. In spite of this, there still are improprieties in the way business is done. It’s easy to use a broad brush and say that...
Posts Tagged ‘customer relationships’
‘Do As I Say, Not As I Do’
Posted on November 11th, 2010
The Bottom Line: Why price matters in marketing communications
Posted on February 10th, 2010
How much is it? That’s usually the first question out of our mouths when we read about a new, “must have” product. So why the growing trend to remove pricing information from Web sites, product flyers, catalogs, and news releases? We always encourage our clients to include pricing in their news releases,...
How to Start a Corporate Blog
Posted on May 22nd, 2009
Corporate blogging is not about jumping on the bandwagon. It’s about developing a deeper relationship with your customers and other key audiences by being open, engaging in a dialogue, and showing the human side of the company. In To Blog or not to Blog, I shared the benefits of corporate blogging and the importance...