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- Integrating Social Media and Traditional PR for Better Brand-Building, chapter in SIIA’s The Experts’ Guide to the Postsecondary Education Market, June, 2011. (Charlene Blohm)
- Desktop and Web Widgets, Education Channel Partner, January 1, 2009 (Charlene Blohm)
- A Little Knowledge: Interview Checklist, School Improvement Industry Week, November 26, 2008 (Katie Brandt)
- Second Life, Education Channel Partner, October 1, 2008 (Charlene Blohm)
- Social Networking and Public Relations (PDF, 104 KB), EdNET 2008 workshop, September 15, 2008 (Charlene Blohm and Emily Embury)
- Encouraging Customers to Spread the Word, EdBizBuzz, August 22, 2008 (Kristen Plemon)
- Jump on the Social Networking Bandwagon, August 18, 2008 (Charlene Blohm and Kristen Plemon)
- New Operating Systems, Education Channel Partner, August 1, 2008 (Charlene Blohm)
- Instant Expert: Interactive Whiteboards, Education Channel Partner, June/July 2008 (Charlene Blohm)
- PR in a Web 2.0 World, The Experts’ Guide to the K-12 School Market (second edition), Software & Information Industry Association, June 2008 (Charlene Blohm and Kristen Plemon)
- Making the Most of Industry Awards, EdBizBuzz, May 23, 2008 (Emily Murphy Embury)
- Pitching a Story, EdBizBuzz, February 22, 2008 (Sandy Fash)
- Building Your Online Newsroom, EdBizBuzz, November 23, 2007 (Emily Murphy Embury)
- Successful Show Floor Meetings, EdBizBuzz, November 16, 2007 (Emily Murphy Embury)
- Reaching the Media, EdBizBuzz, November 9, 2007 (Kristen Plemon)
- Changing Communication Strategies: The New Press Release, New Education Economy November 3, 2007 (Sandy Fash)
- Writing the New Press Release, EdBizBuzz, November 2, 2007 (Sandy Fash)
- Making it Work: How to Have a Successful Show Floor Meeting, New Education Economy, October 16, 2007 (Emily Murphy Embury)
- Finding the Right Words: Communicating with the Media, New Education Economy, July 24, 2007 (Kristen Plemon)
- Telling Your Story to Reporters, New Education Economy, July 24, 2007 (Kristen Plemon)
- The New Press Release, School Improvement Industry Weekly, May 27, 2007 (Sandy Fash)
- Building Your Online Newsroom, New Education Economy, May 22, 2007 (Emily Murphy Embury)
- Your Online Newsroom, School Improvement Industry Weekly, May 22, 2007 (Emily Murphy Embury)
- “Take Our Word For It”: Client Testimonials, New Education Economy, September 19, 2006 (Charlene Blohm)
- Interview Etiquette, School Improvement Industry Weekly, June 20, 2006 (Charlene Blohm)
- “Hi, I'm a Reporter...”, How to Field a Media Query, School Improvement Industry Weekly, April 26, 2006 (Charlene Blohm)
- Your Publicity Opportunity: Making It Newsworthy, School Improvement Industry Weekly, February 21, 2006 (Charlene Blohm)
- Working with Editors, The Experts’ Guide to the K-12 School Market, The Internet Monitor, 2002 (Charlene Blohm)
- 2000 Education Market Report, Software & Information Industry Association (then Software Publishers Association), 2000 (Charlene Blohm)
- 1998 Education Market Report, Software & Information Industry Association (then Software Publishers Association), 1998 (Charlene Blohm)
- Technology in Public Schools, 16th Edition, Quality Education Data, 1998 (Charlene Blohm)
- Educational Technology Trends, 10th Edition, Quality Education Data, 1997 (Charlene Blohm)
- 1997 Education Market Report, Software & Information Industry Association (then Software Publishers Association), 1997 (Charlene Blohm)
- Technology in Public Schools, 15th Edition, Quality Education Data, 1996 (Charlene Blohm)
- Educational Technology Trends, 9th Edition, Quality Education Data, 1996 (Charlene Blohm)
- SPA Education Market Report: 1994-95 School Year, Software & Information Industry Association (then Software Publishers Association), 1995 (Charlene Blohm)
- Education Software Management: The K-12 Guide to Legal Software Use, Software & Information Industry Association (then Software Publishers Association), 1994 (Charlene Blohm)
- SPA K-12 Education Market Report, Software & Information Industry Association (then Software Publishers Association), 1994 (Charlene Blohm)
- The K-12 Guide to Legal Software Use, Software & Information Industry Association (then Software Publishers Association), 1993 (Charlene Blohm)
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- Working the First Months at Your New Job, PRSSA Chapter’s Fall Career Expo, University of Wisconsin-Madison, November 15, 2011 (Charlene Blohm).
- Communicating Organizational Change: A Corporate Acquisition, Northeast Wisconsin PRSA Chapter, November 15, 2011 (Anne Smith).
- Managing Bad News: How to communicate sensitive information internally and externally, PRSA Madison expert panel, September 15, 2011 (Anne Smith). Summary of recommendations
available (PDF, 48 KB).
- Social Media Marketing in Education, SIIA webinar, July 13, 2011 (Charlene Blohm)
- Twitter as Part of the PR Process, New and Emerging Media Class, Journalism Dept., University of Wisconsin-Oshkosh, March 30, 2011 (Brittany Dorfner)
- “Social Media Tools and CoSN” handout, and Twitter Tips card, CoSN Conference Roundtable, March 15, 2011 (Charlene Blohm)
- Marketing: Postsecondary Style – Integrating Social Media and Traditional PR for Better Brand-Building, SIIA Webinar, Feb. 22, 2011 (Charlene Blohm)
- The Latest on Education Policies, Funding and Marketing Strategies, Florida Educational Technology Conference (FETC), Orlando, Feb. 2, 2011 (Charlene Blohm)
- 10 Tips to Maximize Your Spring Marketing Results, Social Media Strategies for Effective Marketing, Jan. 13, 2011 (Charlene Blohm)
- All A ’Twit About Twitter: Using Twitter as a School and District Communications Tool, CoSN Conference Roundtable, March 2010 (Kristen Plemon, Emily Embury). A handout, Twitter Guide for Schools and Districts, and a reference card, Twitter Tips, also are available.
- Social Media: Reaching the Connected Customer and End User, SIIA Ed Tech Business Forum, Dec. 2009 (Charlene Blohm)
- Social Media: Reaching the Connected Customer and End User, SIIA Webinar, Oct. 2009 (Charlene Blohm). Audio playback and presentation slides are available through the link.
- Social Media in the Education Market: New Ways to Build Your Brand, MDR Webinar, Oct. 2009 (Charlene Blohm). Audio playback and presentation slides are available through the link.
- All a ’Twit about Twitter, EdNET 2009. Available as a Screencast (YouTube), and a PowerPoint Presentation (SlideShare).
- Using Social Media to Build Community Support for School Initiatives, (PowerPoint file, 2.3 MB), Consortium for School Networking (CoSN) K-12 School Networking Conference, 2009
- “Web 2.0 and PR” Roundtable Discussion, Consortium for School Networking (CoSN) K-12 School Networking Conference, 2008
- Corporate Positioning to Impact Your Company’s Revenue and Value, SIIA Ed Tech Business Forum, 2007
- Web 2.0 and Public Relations: Changing Communication Strategies, EdNET 2007
- PR-ime Contact: Effective Media Relations, EDVentures 2007
- From Direct Mail to Web 2.0 Tools: Reaching Education Customers with the Most Effective Marketing Strategies, SIIA Ed Tech Industry Summit, 2007
- 1:1 Business Connections Program, SIIA Ed Tech Industry Summit, 2007
- How To Start a Wildly Successful Corporate Blog, Successful Internet Marketing Strategies in the Era of Blogging and Podcasting Session, SIIA Ed Tech Industry Summit, 2006
- Communicating the Value of Educational Technology, Consortium for School Networking (CoSN) 2006
- Selecting Your Best Targets, QED Forum, 2004
- Essential Steps for Communicating Your Message, CoSN, 2003
- Basics of PR in the Education Market: Whose Pitch is it Anyway?, QED Forum, 2002
- Public Relations: Getting the Biggest Bang for your PR Buck, SIIA EdTech Industry Summit, 2002
- Media Training in a Nutshell, EdNET 2002
- Public Relations Roundtable: Using PR Opportunities to Expand Your Reach in the Education Market, QED Forum, 2001
- Tips & Tricks for PR with a Marketing Focus, QED Forum, 2000
- Public Relations Roundtable: Tips & Tricks for PR with a Marketing Focus, QED Forum, 1999
- Getting Your Message Out: How to Create a Win-Win Relationship with the Media, The Association of Educational Publishers, 1998
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