Charlene Blohm and other members of the CB&A team have written articles about, and given presentations on, the use of public relations in educational publishing. We are frequently asked to contribute work to industry publications and conferences, and Charlene serves as an advisor to a number of education industry associations.

  Articles                          (Go to Presentations)  
 
  • Desktop and Web Widgets, Education Channel Partner, January 1, 2009 (Charlene Blohm)
  • A Little Knowledge: Interview Checklist, School Improvement Industry Week, November 26, 2008 (Katie Brandt)
  • Second Life, Education Channel Partner, October 1, 2008 (Charlene Blohm)
  • Social Networking and Public Relations (PDF, 104 KB), EdNET 2008 workshop, September 15, 2008 (Charlene Blohm and Emily Embury)
  • Encouraging Customers to Spread the Word, EdBizBuzz, August 22, 2008 (Kristen Plemon)
  • Jump on the Social Networking Bandwagon, August 18, 2008 (Charlene Blohm and Kristen Plemon)
  • New Operating Systems, Education Channel Partner, August 1, 2008 (Charlene Blohm)
  • Instant Expert: Interactive Whiteboards, Education Channel Partner, June/July 2008 (Charlene Blohm)
  • PR in a Web 2.0 World, The Experts’ Guide to the K-12 School Market (second edition), Software & Information Industry Association, June 2008 (Charlene Blohm and Kristen Plemon)
  • Making the Most of Industry Awards, EdBizBuzz, May 23, 2008 (Emily Murphy Embury)
  • Pitching a Story, EdBizBuzz, February 22, 2008 (Sandy Fash)
  • Building Your Online Newsroom, EdBizBuzz, November 23, 2007 (Emily Murphy Embury)
  • Successful Show Floor Meetings, EdBizBuzz, November 16, 2007 (Emily Murphy Embury)
  • Reaching the Media, EdBizBuzz, November 9, 2007 (Kristen Plemon)
  • Changing Communication Strategies: The New Press Release, New Education Economy November 3, 2007 (Sandy Fash)
  • Writing the New Press Release, EdBizBuzz, November 2, 2007 (Sandy Fash)
  • Making it Work: How to Have a Successful Show Floor Meeting, New Education Economy, October 16, 2007 (Emily Murphy Embury)
  • Finding the Right Words: Communicating with the Media, New Education Economy, July 24, 2007 (Kristen Plemon)
  • Telling Your Story to Reporters, New Education Economy, July 24, 2007 (Kristen Plemon)
  • The New Press Release, School Improvement Industry Weekly, May 27, 2007 (Sandy Fash)
  • Building Your Online Newsroom, New Education Economy, May 22, 2007 (Emily Murphy Embury)
  • Your Online Newsroom, School Improvement Industry Weekly, May 22, 2007 (Emily Murphy Embury)
  • “Take Our Word For It”: Client Testimonials, New Education Economy, September 19, 2006 (Charlene Blohm)
  • Interview Etiquette, School Improvement Industry Weekly, June 20, 2006 (Charlene Blohm)
  • “Hi, I'm a Reporter...”, How to Field a Media Query, School Improvement Industry Weekly, April 26, 2006 (Charlene Blohm)
  • Your Publicity Opportunity: Making It Newsworthy, School Improvement Industry Weekly, February 21, 2006 (Charlene Blohm)
  • Working with Editors, The Experts’ Guide to the K-12 School Market, The Internet Monitor, 2002 (Charlene Blohm)
  • 2000 Education Market Report, Software & Information Industry Association (then Software Publishers Association), 2000 (Charlene Blohm)
  • 1998 Education Market Report, Software & Information Industry Association (then Software Publishers Association), 1998 (Charlene Blohm)
  • Technology in Public Schools, 16th Edition, Quality Education Data, 1998 (Charlene Blohm)
  • Educational Technology Trends, 10th Edition, Quality Education Data, 1997 (Charlene Blohm)
  • 1997 Education Market Report, Software & Information Industry Association (then Software Publishers Association), 1997 (Charlene Blohm)
  • Technology in Public Schools, 15th Edition, Quality Education Data, 1996 (Charlene Blohm)
  • Educational Technology Trends, 9th Edition, Quality Education Data, 1996 (Charlene Blohm)
  • SPA Education Market Report: 1994-95 School Year, Software & Information Industry Association (then Software Publishers Association), 1995 (Charlene Blohm)
  • Education Software Management: The K-12 Guide to Legal Software Use, Software & Information Industry Association (then Software Publishers Association), 1994 (Charlene Blohm)
  • SPA K-12 Education Market Report, Software & Information Industry Association (then Software Publishers Association), 1994 (Charlene Blohm)
  • The K-12 Guide to Legal Software Use, Software & Information Industry Association (then Software Publishers Association), 1993 (Charlene Blohm)
  
 
 
  Presentations                          (Go to Articles)  
 
  • All A ’Twit About Twitter: Using Twitter as a School and District Communications Tool, CoSN Conference Roundtable, March 2010 (Kristen Plemon, Emily Embury). A handout, Twitter Guide for Schools and Districts, and a reference card, Twitter Tips, also are available.
  • Social Media: Reaching the Connected Customer and End User, SIIA Ed Tech Business Forum, Dec. 2009 (Charlene Blohm)
  • Social Media: Reaching the Connected Customer and End User, SIIA Webinar, Oct. 2009 (Charlene Blohm). Audio playback and presentation slides are available through the link.
  • Social Media in the Education Market: New Ways to Build Your Brand, MDR Webinar, Oct. 2009 (Charlene Blohm). Audio playback and presentation slides are available through the link.
  • All a ’Twit about Twitter, EdNET 2009. Available as a Screencast (YouTube), and a PowerPoint Presentation (SlideShare).
  • Using Social Media to Build Community Support for School Initiatives, (PowerPoint file, 2.3 MB), Consortium for School Networking (CoSN) K-12 School Networking Conference, 2009
  • “Web 2.0 and PR” Roundtable Discussion, Consortium for School Networking (CoSN) K-12 School Networking Conference, 2008
  • Corporate Positioning to Impact Your Company’s Revenue and Value, SIIA Ed Tech Business Forum, 2007
  • Web 2.0 and Public Relations: Changing Communication Strategies, EdNET 2007
  • PR-ime Contact: Effective Media Relations, EDVentures 2007
  • From Direct Mail to Web 2.0 Tools: Reaching Education Customers with the Most Effective Marketing Strategies, SIIA Ed Tech Industry Summit, 2007
  • 1:1 Business Connections Program, SIIA Ed Tech Industry Summit, 2007
  • How To Start a Wildly Successful Corporate Blog, Successful Internet Marketing Strategies in the Era of Blogging and Podcasting Session, SIIA Ed Tech Industry Summit, 2006
  • Communicating the Value of Educational Technology, Consortium for School Networking (CoSN) 2006
  • Selecting Your Best Targets, QED Forum, 2004
  • Essential Steps for Communicating Your Message, CoSN, 2003
  • Basics of PR in the Education Market: Whose Pitch is it Anyway?, QED Forum, 2002
  • Public Relations: Getting the Biggest Bang for your PR Buck, SIIA EdTech Industry Summit, 2002
  • Media Training in a Nutshell, EdNET 2002
  • Public Relations Roundtable: Using PR Opportunities to Expand Your Reach in the Education Market, QED Forum, 2001
  • Tips & Tricks for PR with a Marketing Focus, QED Forum, 2000
  • Public Relations Roundtable: Tips & Tricks for PR with a Marketing Focus, QED Forum, 1999
  • Getting Your Message Out: How to Create a Win-Win Relationship with the Media, The Association of Educational Publishers, 1998