To keep industry media abreast of recent industry announcements, CB&A publishes the Dairy Dispatch, a bi-monthly e-newsletter that provides appetizing, bite-sized news from our clients. Each issue is distributed to a select group of trade media contacts and industry VIPs, and celebrates a particular holiday, such as “Jelly Bean Day,” with fun tidbits of information.
Sad to say, National Licorice Day, April 12, has come and gone, but the intoxicating smell of the “sweet root” lingers on (mainly because we must have eaten a ton of Twizzlers™!) To celebrate the occasion, the Spring edition of the Dairy Dispatch features some entertaining licorice lore, along with a sizable swirl of newsy notes from the CB&A client family. If not a licorice lover, you have our sympathy, but come along for the ride anyway; we think you’ll enjoy some news with “bite!”