Paid Social – Understanding the Big Picture

Category: Visibility

Paid Social – Understanding the Big Picture

You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online advertising is an enticing world to explore, and has the potential to reach an audience that traditional advertising can miss. Since everything with online advertising can be tracked, campaigns can be managed to generate revenue. Community […]

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3 Steps to Take during the Presidential Transition

The federal government and U.S. Department of Education set a general tone and direction for the education industry. As the Trump administration prepares to assume office, Betsy DeVos is preparing to lead the DOE. DeVos will play a critical role in the implementation of the Every Student Succeeds Act (ESSA), the school choice debate, Common […]

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3 Steps to Enhance Brand ‘Storymaking’

The epitome of public relations is to facilitate earned media and inbound web traffic. It’s about sharing customer stories to add value to your brand. This is the big differentiator between “storymaking” and “storytelling.” Marketers are moving away from storytelling, with its one-way broadcast mindset, and working with customers to share authentic stories about product […]

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7 Things CB&A is Thankful For

Thanksgiving is right around the corner! While we relish all of the food and the shopping hype, let’s not lose sight of why we’re gathering around the table: To celebrate each other and give thanks. CB&A has a lot to be thankful for this year – here are the highlights: #7 – The Late Blohmers  […]

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5 Conference Strategies To Drive 2017 Sales

Conferences are a significant investment of your time and budget. There are a multitude of shows available to those marketing to educators, so how do you choose which events are optimal for you? How do you grow your business both during and after the conference? Marketing to educators is rooted in one fundamental truth: teachers […]

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CB&A Wins Two Distinguished Communication Awards

Cooler days are upon us and as we approach the holiday season, there’s a lot to celebrate. But before we gather around the thanksgiving table and eat pumpkin-flavored everything… We’re excited to announce that in acknowledgement of our recent client visibility and conference efforts (BuzzHub), we’ve been awarded a 2016 Marketing, PR & Communications Award […]

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EDUCAUSE 2016 Seeks to Bridge IT and Academics

A quiet tension prevails at our colleges and universities. Sometimes it’s perceptible in the murmurs that echo down corridors and throughout staff offices. Other times it’s laid bare when infighting suddenly spills into public consciousness. It’s a tension born from discordant views about the form and function of technology in higher education. In one camp […]

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Let’s get digital: Taking your website from first stop to one-stop shop

The internet is ubiquitous — we turn to it to grab an address, make a phone call and even answer an embarrassing question. It’s no surprise that the web is our first stop. The challenge for companies today is making a website a one-stop shop. Laura Pearse, a website designer and developer and guest speaker at […]

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Big Win at the PRSA Madison Alchemy Awards

Last week, the CB&A team attended the annual Public Relations Society of America (PRSA) Madison Alchemy Awards Ceremony, taking home five awards for its hard work and unique initiatives in the field. The team won three Awards of Excellence in the social media and campaign categories, and for its media relations tactics. CB&A also earned two Awards of Merit […]

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CB&A Wins Coveted MarCom Award

There’s a lot to celebrate this month. CB&A hosted its 25th anniversary party, and, to ice the cake, we’ve been awarded a gold MarCom award for the events we held at ISTE 2016, the largest education technology conference in the United States. Just two years old, BuzzHub is a multi-faceted event hosted by CB&A to engage […]

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