Three Tips to Finding Elusive Educators This Summer

Category: Visibility

Strive for Authenticity this Autism Awareness Month

Now, more than ever, people are realizing the importance of understanding autism. From 2000 to 2013, the prevalence of autism spectrum disorder among children increased from one in 150 to one in 50. Given this upsurge, students and educators alike are becoming increasingly aware of the number of children who come to school each day with the […]

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Let’s Get Visual: The Power of the Infographic

An arresting image can kidnap our eyes and stir our souls, a power that experienced content marketers use to their advantage. Communication professionals are developing new ways to engage audiences across multiple channels with provocative graphics and video. Game of Thrones fans might recall when HBO elected to forgo a traditional press release to announce […]

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PR Spotlight: A Conference Guide for Busy Professionals

While conferences can be great for your company and your professional development, they can do a number on your stress levels. By the end of the week, you’ve mingled with businesses, attended meetings and happy hours and walked past what seems like a million booths. Although conferences are intimidating, it’s easy to have a positive attitude about them […]

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Paid Social – Understanding the Big Picture

You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online advertising is an enticing world to explore, and has the potential to reach an audience that traditional advertising can miss. Since everything with online advertising can be tracked, campaigns can be managed to generate revenue. Community […]

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3 Steps to Take during the Presidential Transition

The federal government and U.S. Department of Education set a general tone and direction for the education industry. As the Trump administration prepares to assume office, Betsy DeVos is preparing to lead the DOE. DeVos will play a critical role in the implementation of the Every Student Succeeds Act (ESSA), the school choice debate, Common […]

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3 Steps to Enhance Brand ‘Storymaking’

The epitome of public relations is to facilitate earned media and inbound web traffic. It’s about sharing customer stories to add value to your brand. This is the big differentiator between “storymaking” and “storytelling.” Marketers are moving away from storytelling, with its one-way broadcast mindset, and working with customers to share authentic stories about product […]

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7 Things CB&A is Thankful For

Thanksgiving is right around the corner! While we relish all of the food and the shopping hype, let’s not lose sight of why we’re gathering around the table: To celebrate each other and give thanks. CB&A has a lot to be thankful for this year – here are the highlights: #7 – The Late Blohmers  […]

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5 Conference Strategies To Drive 2017 Sales

Conferences are a significant investment of your time and budget. There are a multitude of shows available to those marketing to educators, so how do you choose which events are optimal for you? How do you grow your business both during and after the conference? Marketing to educators is rooted in one fundamental truth: teachers […]

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CB&A Wins Two Distinguished Communication Awards

Cooler days are upon us and as we approach the holiday season, there’s a lot to celebrate. But before we gather around the thanksgiving table and eat pumpkin-flavored everything… We’re excited to announce that in acknowledgement of our recent client visibility and conference efforts (BuzzHub), we’ve been awarded a 2016 Marketing, PR & Communications Award […]

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