ATIA 2017: Inspire Innovation

Category: Special Needs

ATIA 2017: Inspire Innovation

Our first conference of the year will be a gathering of the world’s leading assistive technology professionals at the annual Assistive Technology Industry Association (ATIA) conference in sunny (hopefully) Orlando. This year’s event is designed to give all attendees the tools and knowledge they need to solve their most difficult challenges, discover the latest products, and share their […]

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Interact Now: Valuable One-on-One Meetings

We debuted Interact Now at ISTE 2015, and this year’s iteration proved to be another success. Interact Now meetings provide valuable one-on-one time for clients to engage in meaningful conversations with media and share news of upcoming projects. Because spokespersons and journalists don’t get many chances to meet in person, this face time is invaluable […]

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Reflecting on the Last Decade

While taking on my new role as Vice President at CB&A brings excitement for the future, it also makes me reflect on where we’ve been. When I began my career at CB&A as a PR Specialist, there were only four of us working in a small, feline-friendly office. We’ve since grown into a new space […]

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Exploring How Special Education Fits into Testing Accountability Under the ESSA

The number of students in special needs programs under the Individuals with Disabilities Act (IDEA) is on the rise. According to the U.S. Department of Education, there were a reported 5.83 million students with disabilities in 2014, a population that outnumbers English Language Learners (ELL) in public schools by 1.4 million.

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Bringing Awareness to Autism

A two-year study done by the CDC showed a stable ratio (one in 68 eight year-olds) of students affected by autism. Today, three million people are living with autism, but just because the ratio has remained constant doesn’t mean the total isn’t expanding. In fact, the number affected likely has increased, since the U.S. population […]

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Storytelling to Engage Audiences — Case Study

A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.

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C. Blohm & Associates Introduces Three New Clients

We’re not only welcoming in the cool, crisp fall air, but we’re also greeting three new clients as they become members of our client family. Before the leaves completely turn, let’s see what these companies have been up to. Families and Schools Together (FAST), the internationally acclaimed parent engagement program, supports family bonding necessary for […]

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Charlene Blohm Recognized as Education Trendsetter

In advance of Autism Awareness Month in April, we are proud to share that Charlene Blohm has been recognized for her dedication to serving the special needs industry. Last week she earned the 2015 Trendsetter Award from EdTech Digest. The annual awards program recognizes bold leaders who work to advance the education technology landscape. This […]

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Style Guide for Writing about Disabilities

Working in the education and special needs markets, we have become well acquainted with the use of disability-related language. Our goal is to write about the whole individual, not to label him or her with a single characteristic. We don’t say “cancerous child”; we say “child with cancer.” In an effort to support those with special needs, we’ve established a set of style guidelines for the media and general public to use when writing about disabilities.

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Reflecting on Autism Awareness Month

With one week left on the April calendar, the C. Blohm & Associates team continues to recognize Autism Awareness Month by promoting autism awareness and acceptance throughout our many channels. As we move beyond this month of recognition, we begin to turn our focus to year-round acceptance for these amazing individuals with autism, and the […]

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