3 Tips to Win the Hearts of Administrators

Category: Public Relations

3 Tips to Win the Hearts of Administrators

The ed tech marketplace is a very competitive arena, especially in spring at the height of the K-12 buying cycle. In a world with limited opportunities, how can you get a seat at the school administrator’s table? The answer is simple – build a relationship. Great relationships are based on honesty, trust and communication, and […]

Read more...

3 Reasons to Integrate Giving into your Marketing Plan

As we head full swing into 2017, companies are designating dollars to their business objectives and busily planning their marketing calendars. This year, companies face the additional uncertainty that comes with a new president and secretary of education. EdTech CMOs and marketing managers are under extra pressure to act nimbly with their company’s brand messaging […]

Read more...

Paid Social – Understanding the Big Picture

You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online advertising is an enticing world to explore, and has the potential to reach an audience that traditional advertising can miss. Since everything with online advertising can be tracked, campaigns can be managed to generate revenue. Community […]

Read more...

2016: Review, Results and Reveries

Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to come. We made great strides in 2016, and I’d like to reflect on what we’ve learned and where the journey will take us next. We’re learners at heart. As the industry continues to evolve, our services […]

Read more...

3 Steps to Take during the Presidential Transition

The federal government and U.S. Department of Education set a general tone and direction for the education industry. As the Trump administration prepares to assume office, Betsy DeVos is preparing to lead the DOE. DeVos will play a critical role in the implementation of the Every Student Succeeds Act (ESSA), the school choice debate, Common […]

Read more...

3 Steps to Enhance Brand ‘Storymaking’

The epitome of public relations is to facilitate earned media and inbound web traffic. It’s about sharing customer stories to add value to your brand. This is the big differentiator between “storymaking” and “storytelling.” Marketers are moving away from storytelling, with its one-way broadcast mindset, and working with customers to share authentic stories about product […]

Read more...

Boosting Visibility by Capitalizing on a Local News Story – Case Study

The Situation CB&A’s client, a 3D printer manufacturer, was featured on a Wisconsin news station when a local teacher made prosthetic feet for a duck left footless by frostbite. Immediately, the team saw the possibility to capitalize on a local news moment and create visibility for the client. CB&A looked to broaden the coverage from […]

Read more...

7 Trends to Guide Your 2017 Marketing and PR Strategy

It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president, welcomed Pokémon back into our lives and said goodbye to Vine. What will next year bring? To help you prepare for 2017, CB&A has identified key trends that will impact marketing, social media and public […]

Read more...

7 Things CB&A is Thankful For

Thanksgiving is right around the corner! While we relish all of the food and the shopping hype, let’s not lose sight of why we’re gathering around the table: To celebrate each other and give thanks. CB&A has a lot to be thankful for this year – here are the highlights: #7 – The Late Blohmers  […]

Read more...

CareerTech VISION Preview: Betting on CTE’s Bright Future

What happens in Vegas stays in Vegas. At least that’s the age-old story. As we head to Las Vegas next week, we’re not going to play blackjack, poker, and roulette, or sling our spare change into the slot machines. Instead, we’ll be meeting with Career and Technical Education (CTE) professionals betting on a bright future […]

Read more...