Three Tips to Finding Elusive Educators This Summer

Category: Public Relations

CoSN 2017: Accepting Change as the Constant in Nurturing Digital Equity

Connectivity and digital equity are no longer luxuries for supporting the personal growth of all students in 2017 – they are necessities. During the 25th annual CoSN Conference in the “Windy City,” educators shared knowledge to propel district strategies for connectivity, digital curriculum and technology purchasing to the top of their agenda. Key industry stakeholders […]

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Strive for Authenticity this Autism Awareness Month

Now, more than ever, people are realizing the importance of understanding autism. From 2000 to 2013, the prevalence of autism spectrum disorder among children increased from one in 150 to one in 50. Given this upsurge, students and educators alike are becoming increasingly aware of the number of children who come to school each day with the […]

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Let’s Get Visual: The Power of the Infographic

An arresting image can kidnap our eyes and stir our souls, a power that experienced content marketers use to their advantage. Communication professionals are developing new ways to engage audiences across multiple channels with provocative graphics and video. Game of Thrones fans might recall when HBO elected to forgo a traditional press release to announce […]

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PR Spotlight: A Conference Guide for Busy Professionals

While conferences can be great for your company and your professional development, they can do a number on your stress levels. By the end of the week, you’ve mingled with businesses, attended meetings and happy hours and walked past what seems like a million booths. Although conferences are intimidating, it’s easy to have a positive attitude about them […]

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CB&A Wins Gold ADDY Award

We’re taking a moment to celebrate CB&A’s success in the midst of a busy season for our team! We’re happy to announce a new award we’re adding to our collection: the coveted Gold ADDY award. This honor recognizes the very best in the Madison-area who are leaders in the field of advertising. This year, CB&A […]

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TCEA Chronicles: Education Technology Highlights from the 2017 Conference

With The Illustrated Texas Dictionary of the English Language in tow, members of the CB&A team recently headed south to Austin for the 37th TCEA Annual Convention and Exposition. It was a welcome reprieve from the chilly Wisconsin weather. At the conference, CB&A hosted Speed Meetings, where we facilitated media connections for clients and gathered […]

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An ambassador program, the human element your brand is missing

It’s the unspoken truth in marketing: When it comes to purchasing decisions, we trust the recommendations of our peers and colleagues above all else. While enthusiastic customers will recommend your product organically, establishing an ambassador program can introduce word-of-mouth marketing to the digital environment. Brand advocates are even more valuable in the education market. Because […]

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3 Tips to Win the Hearts of Administrators

The ed tech marketplace is a very competitive arena, especially in spring at the height of the K-12 buying cycle. In a world with limited opportunities, how can you get a seat at the school administrator’s table? The answer is simple – build a relationship. Great relationships are based on honesty, trust and communication, and […]

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3 Reasons to Integrate Giving into your Marketing Plan

As we head full swing into 2017, companies are designating dollars to their business objectives and busily planning their marketing calendars. This year, companies face the additional uncertainty that comes with a new president and secretary of education. EdTech CMOs and marketing managers are under extra pressure to act nimbly with their company’s brand messaging […]

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