ISTE 2017 Infographic: Strategic Planning Checklist

Category: Ed Tech

ISTE 2017 Infographic: Strategic Planning Checklist

In a few short months, leaders in the education industry will gather in San Antonio for ISTE, one of the largest education technology conferences. Your attendance positions you to take your sales goals to the next level while meeting the best and brightest minds in education. So, how and when do you begin planning for […]

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CB&A Wins Gold ADDY Award

We’re taking a moment to celebrate CB&A’s success in the midst of a busy season for our team! We’re happy to announce a new award we’re adding to our collection: the coveted Gold ADDY award. This honor recognizes the very best in the Madison-area who are leaders in the field of advertising. This year, CB&A […]

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TCEA Chronicles: Education Technology Highlights from the 2017 Conference

With The Illustrated Texas Dictionary of the English Language in tow, members of the CB&A team recently headed south to Austin for the 37th TCEA Annual Convention and Exposition. It was a welcome reprieve from the chilly Wisconsin weather. At the conference, CB&A hosted Speed Meetings, where we facilitated media connections for clients and gathered […]

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An ambassador program, the human element your brand is missing

It’s the unspoken truth in marketing: When it comes to purchasing decisions, we trust the recommendations of our peers and colleagues above all else. While enthusiastic customers will recommend your product organically, establishing an ambassador program can introduce word-of-mouth marketing to the digital environment. Brand advocates are even more valuable in the education market. Because […]

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Career and Technical Education on the Rise

CTE Month is in full swing. Recently we’ve highlighted emerging trends that promise to be major areas of interest in 2017, and how you can get more involved through programs from the Association of Career and Technical Education (ACTE). What about the professionals working in the trenches each and every day? CTE Month is a […]

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FETC Recap: What’s Hot in Education Technology

Sunshine and palm trees welcomed teachers, technology directors, thought leaders and vendors alike for the 37th annual FETC during the last week of January in Orlando, Florida. Technology is woven into almost every aspect of K-12 education. Tools and products help schools manage instruction, assessments, logistics, student information and everything in between. Key trends at […]

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CTE Month 2017: “Celebrate Today, Own Tomorrow”

February is CTE Month® , when the Association for Career and Technical Education (ACTE) recognizes the dedicated teachers, administrators, students and companies working to make Career and Technical Education (CTE) programs a valuable vocational pathway. This year’s theme is “Celebrate Today, Own Tomorrow,” underlining the importance of readying today’s students to join the workforce of […]

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Paid Social – Understanding the Big Picture

You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online advertising is an enticing world to explore, and has the potential to reach an audience that traditional advertising can miss. Since everything with online advertising can be tracked, campaigns can be managed to generate revenue. Community […]

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3 Steps to Take during the Presidential Transition

The federal government and U.S. Department of Education set a general tone and direction for the education industry. As the Trump administration prepares to assume office, Betsy DeVos is preparing to lead the DOE. DeVos will play a critical role in the implementation of the Every Student Succeeds Act (ESSA), the school choice debate, Common […]

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3 Steps to Enhance Brand ‘Storymaking’

The epitome of public relations is to facilitate earned media and inbound web traffic. It’s about sharing customer stories to add value to your brand. This is the big differentiator between “storymaking” and “storytelling.” Marketers are moving away from storytelling, with its one-way broadcast mindset, and working with customers to share authentic stories about product […]

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