#ISTE17 News Recap

Category: Ed Tech

#ISTE17 News Recap

The top ed tech companies convened this week at ISTE 2017 and announced the latest product releases, partnerships, research and more. To keep you updated, we’ve compiled a recap of the top news from San Antonio: CatchOn Becomes First Tool to Provide Usage Data from Every Device and Operating System Used by Schools With so […]

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The 1-2-3 on CB&A’s ISTE Events

We’re counting down the days until ISTE! Every year, CB&A coordinates a beehive of activities at the conference, producing custom events where select clients share their products, news and stories with top-tier media, bloggers and industry VIPs. We call it – BuzzHub! And if you think we’re “pollen” your leg, well, here are the sweet […]

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Virtual Reality Could Transform Education—is Your Ed Tech Business Ready?

There is a lot of noise about virtual and augmented reality in the news these days. Are these technologies just another gimmick, like 3D TVs, or do they stand on the precipice of changing our lives forever? One of the first applications that springs to mind is video gaming. We’re all familiar with how Pokémon […]

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CoSN 2017: Accepting Change as the Constant in Nurturing Digital Equity

Connectivity and digital equity are no longer luxuries for supporting the personal growth of all students in 2017 – they are necessities. During the 25th annual CoSN Conference in the “Windy City,” educators shared knowledge to propel district strategies for connectivity, digital curriculum and technology purchasing to the top of their agenda. Key industry stakeholders […]

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ISTE 2017 Infographic: Strategic Planning Checklist

In a few short months, leaders in the education industry will gather in San Antonio for ISTE, one of the largest education technology conferences. Your attendance positions you to take your sales goals to the next level while meeting the best and brightest minds in education. So, how and when do you begin planning for […]

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CB&A Wins Gold ADDY Award

We’re taking a moment to celebrate CB&A’s success in the midst of a busy season for our team! We’re happy to announce a new award we’re adding to our collection: the coveted Gold ADDY award. This honor recognizes the very best in the Madison-area who are leaders in the field of advertising. This year, CB&A […]

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TCEA Chronicles: Education Technology Highlights from the 2017 Conference

With The Illustrated Texas Dictionary of the English Language in tow, members of the CB&A team recently headed south to Austin for the 37th TCEA Annual Convention and Exposition. It was a welcome reprieve from the chilly Wisconsin weather. At the conference, CB&A hosted Speed Meetings, where we facilitated media connections for clients and gathered […]

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An ambassador program, the human element your brand is missing

It’s the unspoken truth in marketing: When it comes to purchasing decisions, we trust the recommendations of our peers and colleagues above all else. While enthusiastic customers will recommend your product organically, establishing an ambassador program can introduce word-of-mouth marketing to the digital environment. Brand advocates are even more valuable in the education market. Because […]

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Career and Technical Education on the Rise

CTE Month is in full swing. Recently we’ve highlighted emerging trends that promise to be major areas of interest in 2017, and how you can get more involved through programs from the Association of Career and Technical Education (ACTE). What about the professionals working in the trenches each and every day? CTE Month is a […]

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FETC Recap: What’s Hot in Education Technology

Sunshine and palm trees welcomed teachers, technology directors, thought leaders and vendors alike for the 37th annual FETC during the last week of January in Orlando, Florida. Technology is woven into almost every aspect of K-12 education. Tools and products help schools manage instruction, assessments, logistics, student information and everything in between. Key trends at […]

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