FETC Recap: What’s Hot in Education Technology

Category: Ed Tech

FETC Recap: What’s Hot in Education Technology

Sunshine and palm trees welcomed teachers, technology directors, thought leaders and vendors alike for the 37th annual FETC during the last week of January in Orlando, Florida. Technology is woven into almost every aspect of K-12 education. Tools and products help schools manage instruction, assessments, logistics, student information and everything in between. Key trends at […]

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CTE Month 2017: “Celebrate Today, Own Tomorrow”

February is CTE Month® , when the Association for Career and Technical Education (ACTE) recognizes the dedicated teachers, administrators, students and companies working to make Career and Technical Education (CTE) programs a valuable vocational pathway. This year’s theme is “Celebrate Today, Own Tomorrow,” underlining the importance of readying today’s students to join the workforce of […]

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Paid Social – Understanding the Big Picture

You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online advertising is an enticing world to explore, and has the potential to reach an audience that traditional advertising can miss. Since everything with online advertising can be tracked, campaigns can be managed to generate revenue. Community […]

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3 Steps to Take during the Presidential Transition

The federal government and U.S. Department of Education set a general tone and direction for the education industry. As the Trump administration prepares to assume office, Betsy DeVos is preparing to lead the DOE. DeVos will play a critical role in the implementation of the Every Student Succeeds Act (ESSA), the school choice debate, Common […]

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3 Steps to Enhance Brand ‘Storymaking’

The epitome of public relations is to facilitate earned media and inbound web traffic. It’s about sharing customer stories to add value to your brand. This is the big differentiator between “storymaking” and “storytelling.” Marketers are moving away from storytelling, with its one-way broadcast mindset, and working with customers to share authentic stories about product […]

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Education Business Forum 2016

As Frank Sinatra crooned through his long and historic career, CB&A’s “little town blues are melting away” this week as we travel to the city that never sleeps – New York, New York. We’re headed to the SIIA Education Technology Industry Network’s annual Education Business Forum, a two-day finance and business conference that brings together education leaders and […]

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7 Trends to Guide Your 2017 Marketing and PR Strategy

It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president, welcomed Pokémon back into our lives and said goodbye to Vine. What will next year bring? To help you prepare for 2017, CB&A has identified key trends that will impact marketing, social media and public […]

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7 Things CB&A is Thankful For

Thanksgiving is right around the corner! While we relish all of the food and the shopping hype, let’s not lose sight of why we’re gathering around the table: To celebrate each other and give thanks. CB&A has a lot to be thankful for this year – here are the highlights: #7 – The Late Blohmers  […]

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CB&A Wins Two Distinguished Communication Awards

Cooler days are upon us and as we approach the holiday season, there’s a lot to celebrate. But before we gather around the thanksgiving table and eat pumpkin-flavored everything… We’re excited to announce that in acknowledgement of our recent client visibility and conference efforts (BuzzHub), we’ve been awarded a 2016 Marketing, PR & Communications Award […]

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EDUCAUSE 2016 Seeks to Bridge IT and Academics

A quiet tension prevails at our colleges and universities. Sometimes it’s perceptible in the murmurs that echo down corridors and throughout staff offices. Other times it’s laid bare when infighting suddenly spills into public consciousness. It’s a tension born from discordant views about the form and function of technology in higher education. In one camp […]

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