Blog

Flipped Learning Network Rejoins the CB&A Fold

We’ve been longtime proponents of Flipped Learning. Over the last four years, our team has worked alongside Flipped Learning pioneers to help educators across the globe understand and implement this pedagogical approach. And Flipped Learning Network has been there since the beginning. We’ve supported the organization and its mission to spread the positive impact of […]

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ISTE 2016 News Recap

At ISTE 2016 last week, the top ed tech companies announced product releases, partnerships, research and more. To help you stay current, we’ve compiled a recap of the top news coming out of Denver at ISTE 2016: ActivEd Showcases Groundbreaking Walkabouts Platform, Research ActiveEd’s Walkabouts encourages movement in the classroom to aid student learning and […]

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The Best of #ISTE2016

This week was a trip. We trekked to Denver, participated in ISTE, ate Voodoo Doughnuts, experienced Red Rocks Amphitheatre and – most importantly – coordinated opportunities for our clients to share their stories with media at BuzzHub. To recap the action, we compiled a summary of the highlights from the week. Check it out below: [View […]

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CB&A Co-Sponsors Hear Here @ ISTE 2016

CB&A co-hosted Hear Here @ ISTE 2016 on June 27 in partnership with Winter Group and MCH Strategic Data. The event connected six leading education technology firms with district leaders from across the nation in next generation focus groups. The two-hour deep dive included a 50-minute whole group discussion, and three roundtable-style, small group discussion sessions […]

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Trending Now: Critical Insights from Educators at ISTE2016

We’re lucky to meet and work with inspiring educators on a regular basis. They give it to us straight: They tell us what’s working, what’s challenging them and how companies can better serve them. Our idea behind Trending Now, an educator-led roundtable discussion on timely education topics, was to amplify the voice of these practitioners. This […]

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Interact Now: Valuable One-on-One Meetings

We debuted Interact Now at ISTE 2015, and this year’s iteration proved to be another success. Interact Now meetings provide valuable one-on-one time for clients to engage in meaningful conversations with media and share news of upcoming projects. Because spokespersons and journalists don’t get many chances to meet in person, this face time is invaluable […]

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Who Has the Time? Speed Meetings at ISTE 2016.

One thing we know for sure about ISTE, there’s never enough time in the day. Between sessions, the exhibit hall, nearby events and after-hours festivities, it’s a wonder anyone ever sleeps during the conference. To make everyone’s lives a little happier, we set out to create a media event that respects journalists’ busy calendars while connecting […]

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What to Expect: ISTE 2016

June is always an exciting time for the CB&A team, partially because the Late Blohmers blossom on the volleyball court every Wednesday night – but mostly because it’s ISTE month. We’ve spent countless hours strategizing ways to provide our clients with the best experience possible, and it’s FINALLY (well, almost) here. ISTE will be packed […]

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Five Digital Hotspots To Reach & Influence Educators This Fall

At CB&A, we frequently survey educators to gain insights into their “go to” sources for information about new products and services. This data influences and informs critical decisions about publicity and marketing campaigns. Our June 2016 survey responses suggest that education marketers should diversify their approach and employ a strategic mix of channels for the […]

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People Behind the PR – Lauren Reid

CB&A is an agency that values its team, and we're happy to welcome Lauren Reid as our new Account Executive. Lauren graduated from Augustana college, where she travelled across Europe with her choir. She loves dogs, Swedish Fish, and her favorite movie is Dirty Dancing. We are excited to have her on the team! Read on for the full story.

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