Blog

EdNET Preview: How to Be a ‘Storymaker’

If you ask a member of the CB&A team what their favorite part about working in the education industry is, the answer will likely be sharing the stories of teachers. Over the course of the past 25 years, our approach to sharing educator stories has evolved—and yours should, too. With the EdNET conference just a […]

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CB&A: One Of Madison’s Best Places to Work

There is a lot to love about living in Madison. From Saturday mornings spent at the Dane County Farmers’ Market to recreational activities available on the lakes, there’s always something to enjoy about the city. Living in Madison becomes even sweeter when you love where you work. We’re thrilled to announce that Madison Magazine has […]

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CB&A Revamps Services for FAST

After taking a short break from our six-month visibility campaign with Families and Schools Together, Inc., CB&A is starting up again to help the non-profit develop a marketing plan for this school year. What is FAST? Developer of the FAST program, Families and Schools Together, Inc. has the mission to give children opportunities to thrive […]

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The Box Top Theory: 3 Ways to Create a Cause Marketing Legacy

It’s easy to find Box Tops. And now that we’re in the heart of the back-to-school season, it seems like we notice them more. You might have some right now at your desk, in your break room and in your home pantry. But have you stopped and thought about how these 10-cent tops are making […]

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CB&A Introduces Cognition Training Client

We’re kicking off the new school year by announcing an addition to our client family. The team will work closely with C8 Sciences to help students improve cognitive skills essential for learning. What is C8 Sciences? C8 Sciences develops a neuroscience-based cognition program called ACTIVATE that enables students to increase three primary executive function skills: […]

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Game On! 3 Key Takeaways When Selling Games to Educators

Game-based learning (sometimes affectionately referred to as “GBL”) is what happens when gaming principles are applied to learning scenarios. GBL isn’t just a trend in education; it has been implemented in workforce training and been used to drive our personal social media use for years. While learning games have slowly made their way into our […]

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The Late Blohmers Season Recap

Between the hours of 6-10 p.m. on Mondays, the Coliseum (Bar) wasn’t filled with gladiators or chariots, but with co-workers, pizza and volleyball. After a promising first half in its summer volleyball league, the CB&A team applied grit (the non-sandy variety) and determination for a gold-medal-worthy showing in the second half of the season. As […]

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Four Ways to Approach Education Marketing Like an Olympian

This past weekend, we bid a fond farewell to the 2016 Rio Olympic Games. Although the Olympic Flame has been extinguished, there are takeaways from the Games that can be employed year-round—even in your marketing strategies. In addition to physical strength and endurance, each Olympic sport requires strategic thinking. CB&A has identified key elements of four […]

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CB&A and The Douglas Stewart Company Work to Support 1:1 Learning

As teachers welcome students back to the classroom, we’re happy to welcome The Douglas Stewart Company to our client family. We’ll collaborate with The Douglas Stewart Company to support LocknCharge, a company that specializes in mobile deployments for 1:1 learning. What is The Douglas Stewart Company? The Douglas Stewart Company is the leading distributor and […]

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The Education Orchestra: Lessons Learned at EIS 2016

If you think of education as an orchestra, educators and administrators are the musicians and conductors infusing passion into the song of learning. When experiencing a symphony, the audience is likely attuned to the hypnotically arranged notes instead of thinking about where and how the instruments were made. But let’s spend a minute thinking about […]

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