Blog

Lights, Camera, Action – Preparing for Video Interviews

With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it’s important for companies to consider adding more multimedia to their Web sites, existing social networks, and press materials.  Producing short, informative videos is an easy and inexpensive way to bolster your online content. Videos can provide viewers with simple, to-the-point explanations of your […]

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Two School Districts Hit Major Milestone, Streaming More than 1 Million Videos

We recently wrote a guest post for Ken Royal’s blog, The Educators’ Royal Treatment, about these two amazing districts, and thought we would share the news with our Visibility Matters readers, too.  (Full disclosure: Discovery Education is a C. Blohm & Associates client.) Northside Independent School District in San Antonio and Prince George’s County Public […]

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Three Key Tips to Remember When Engaging in Social Media

After participating in Hubspot‘s Using Social Media for Lead Generation webinar, hosted by Rick Burnes, Hubspot Marketing Manager, I came away with three key tips for anyone engaging in social media, which could be summarized in this simple observation:  Take your in-person networking skills and deploy them in the social media sphere.  More specifically: Listen, […]

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Passion & Dedication Become Elements of Success for Leading Organizations

There’s a lot to be said about turning 30. In fact, here are a few things that happened to some notable people at 30 … Thomas Edison invented the phonograph. Sylvester Stallone starred in Rocky. Francisco Vazquez de Coronado, Spanish explorer, discovered the Rio Grande, and introduced horses, mules, pigs, cattle, and sheep to the […]

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Don’t Let First Impressions Overshadow Potential Customers

National Educational Computing Conference (NECC) opening keynote speaker, Malcolm Gladwell, discusses the good and bad of rapid cognition in his book, Blink. He defines rapid cognition as the snap decisions we make when we meet new people, try new products, visit new places, etc. – moments that build our first impressions. Although Gladwell discusses the […]

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Using Social Media Effectively to Engage and Inspire

Looking for examples of how to use social media to engage and collaborate with your customers and other target audiences?  PBS FRONTLINE’s Digital Nation project provides a great example of how organizations can get people involved and create meaningful user experiences that contribute to the growth and recognition of a brand. Digital Nation is a […]

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AEP Honors the Year’s Top Educational Products

The Association of Educational Publishers (AEP) announced the winners of the 2009 Distinguished Achievement Awards during the AEP Awards Banquet & Gala at the National Press Club in Washington, D.C., on June 12th. AEP’s Distinguished Achievement Awards recognize the best educational resources in four categories: Curriculum, Periodicals, Professional Development, and, for the first time this […]

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Being Proactive Today Yields Positive Results Tomorrow

In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are one of the few places for companies, customers and media to meet in person. In a venue where it’s possible to meet all of your key audiences at once, it’s important for companies to seize the opportunity to pitch new […]

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Don’t Copy That Either

In 1992, the Software & Information Industry Association (SIIA) released the rousing, rap-filled and rather catchy video entitled “Don’t Copy That Floppy.”  Seventeen years later, SIIA will release Version 2.0 later this summer.  Appropriately titled, “Don’t Copy That Too” (DCT2), the new video emulates its predecessor with a shared goal of enlightening students about copyright issues. At the SIIA […]

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Increasing Blog Readership

  Think like your reader.  Why should they care?  That’s the most important tip for corporate blogging and driving more people to your blog.  In our earlier posts, To Blog or not to Blog and How to Start a Corporate Blog, we explored the value of establishing a company blog, and provided helpful tips on […]

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