Blog

How To: Build Your Brand Using Social Media

Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A Reporter Out (HARO), and Chris Brogan (@chrisbrogan), president of New Marketing Labs, as they discussed best practices for using social media in business. The focus was on three key uses of social media: building your […]

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Dealing With Negative Comments in Social Media – and Calming Your Fears

Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they haven’t already, people will post unfavorable remarks about your company somewhere online. Fear of negative comments often holds companies back from using social media, but moving quickly to address such comments is a primary reason […]

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Districts Turn to Public Relations to Boost Enrollment

An article in the Aug. 17 edition of the Wall Street Journal sheds light on the use of public relations as a recruitment tool for schools.  Stephanie Simon reports that urban districts are employing public relations to dissuade students (and their parents) from fleeing to charter schools, private schools, and suburban districts that offer open […]

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Integrated Media Campaigns Yield Highest Returns

During the National Educational Computing Conference (NECC), the CB&A team hosted a series of Publishers’ Roundtable discussions.  These brainstorming sessions focused on how educational marketers can expand their current marketing efforts and generate a greater return on investment by tapping into the new (and often customized) programs, products and services offered by the market’s leading […]

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Thank you!

One of the responsibilities we take most seriously at our agency is helping our clients build and maintain meaningful relationships with the media, primarily the editors, journalists, bloggers, and analysts who cover the education industry. In doing so, we share timely, newsworthy stories to meet their information needs. Our hard work and success was recognized […]

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Lights, Camera, Action – Preparing for Video Interviews

With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it’s important for companies to consider adding more multimedia to their Web sites, existing social networks, and press materials.  Producing short, informative videos is an easy and inexpensive way to bolster your online content. Videos can provide viewers with simple, to-the-point explanations of your […]

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Two School Districts Hit Major Milestone, Streaming More than 1 Million Videos

We recently wrote a guest post for Ken Royal’s blog, The Educators’ Royal Treatment, about these two amazing districts, and thought we would share the news with our Visibility Matters readers, too.  (Full disclosure: Discovery Education is a C. Blohm & Associates client.) Northside Independent School District in San Antonio and Prince George’s County Public […]

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Three Key Tips to Remember When Engaging in Social Media

After participating in Hubspot‘s Using Social Media for Lead Generation webinar, hosted by Rick Burnes, Hubspot Marketing Manager, I came away with three key tips for anyone engaging in social media, which could be summarized in this simple observation:  Take your in-person networking skills and deploy them in the social media sphere.  More specifically: Listen, […]

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Passion & Dedication Become Elements of Success for Leading Organizations

There’s a lot to be said about turning 30. In fact, here are a few things that happened to some notable people at 30 … Thomas Edison invented the phonograph. Sylvester Stallone starred in Rocky. Francisco Vazquez de Coronado, Spanish explorer, discovered the Rio Grande, and introduced horses, mules, pigs, cattle, and sheep to the […]

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Don’t Let First Impressions Overshadow Potential Customers

National Educational Computing Conference (NECC) opening keynote speaker, Malcolm Gladwell, discusses the good and bad of rapid cognition in his book, Blink. He defines rapid cognition as the snap decisions we make when we meet new people, try new products, visit new places, etc. – moments that build our first impressions. Although Gladwell discusses the […]

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