Blog

AEP Honors the Year’s Top Educational Products

The Association of Educational Publishers (AEP) announced the winners of the 2009 Distinguished Achievement Awards during the AEP Awards Banquet & Gala at the National Press Club in Washington, D.C., on June 12th. AEP’s Distinguished Achievement Awards recognize the best educational resources in four categories: Curriculum, Periodicals, Professional Development, and, for the first time this […]

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Being Proactive Today Yields Positive Results Tomorrow

In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are one of the few places for companies, customers and media to meet in person. In a venue where it’s possible to meet all of your key audiences at once, it’s important for companies to seize the opportunity to pitch new […]

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Don’t Copy That Either

In 1992, the Software & Information Industry Association (SIIA) released the rousing, rap-filled and rather catchy video entitled “Don’t Copy That Floppy.”  Seventeen years later, SIIA will release Version 2.0 later this summer.  Appropriately titled, “Don’t Copy That Too” (DCT2), the new video emulates its predecessor with a shared goal of enlightening students about copyright issues. At the SIIA […]

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Increasing Blog Readership

  Think like your reader.  Why should they care?  That’s the most important tip for corporate blogging and driving more people to your blog.  In our earlier posts, To Blog or not to Blog and How to Start a Corporate Blog, we explored the value of establishing a company blog, and provided helpful tips on […]

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How to Start a Corporate Blog

Corporate blogging is not about jumping on the bandwagon.  It’s about developing a deeper relationship with your customers and other key audiences by being open, engaging in a dialogue, and showing the human side of the company.  In To Blog or not to Blog, I shared the benefits of corporate blogging and the importance of understanding its […]

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Building Sustainable Learning Environments

In early May, CB&A attended the SIIA Ed Tech Industry Summit in San Francisco, which addressed the theme of “Building Toward the Vision K-20.”  One of the keynote speakers, Dr. Mark David Milliron, President and CEO of Catalyze Learning International, gave a presentation entitled “Building and Sustaining Visionary K-20 Learning Environments.” He highlighted five key […]

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To Blog or not to Blog

Is a blog right for your company? Establishing a corporate blog can be a valuable investment of time and resources, if it’s done correctly. According to the Technorati State of the Blogosphere 2008 report, more than 50 percent of Internet users in the United States read blogs, making it one of the mostly widely used […]

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Getting Ready for NECC

Spring is the season for education-focused trade shows.  From the National Council of Teachers of Mathematics (NCTM) to the International Reading Association (IRA), industry organizations are hosting their annual conferences, inviting educators and administrators to network, learn and share best practices.  For many educational technology companies, the biggest show of the year falls in late […]

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Changing Communications Paradigm

A few days ago, a PRSA blog highlighted this sad statistic, which has been on my mind ever since: According to a 2008 Bureau of Labor Statistics study, one in four media jobs have disappeared since the year 2000.   The implications are profound, not only for friends and former co-workers who have lost their […]

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Tell Interesting Stories

Several years ago I had the pleasure of enjoying a tasty dinner (with a fun bit of dancing following dessert) at a Cuban restaurant in Orlando with a young editor who would later become the #2 editor at an education trade publication.  I didn’t know my dinner companion well at the time, but during our […]

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