Blog

How to Start a Corporate Blog

Corporate blogging is not about jumping on the bandwagon.  It’s about developing a deeper relationship with your customers and other key audiences by being open, engaging in a dialogue, and showing the human side of the company.  In To Blog or not to Blog, I shared the benefits of corporate blogging and the importance of understanding its […]

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Building Sustainable Learning Environments

In early May, CB&A attended the SIIA Ed Tech Industry Summit in San Francisco, which addressed the theme of “Building Toward the Vision K-20.”  One of the keynote speakers, Dr. Mark David Milliron, President and CEO of Catalyze Learning International, gave a presentation entitled “Building and Sustaining Visionary K-20 Learning Environments.” He highlighted five key […]

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To Blog or not to Blog

Is a blog right for your company? Establishing a corporate blog can be a valuable investment of time and resources, if it’s done correctly. According to the Technorati State of the Blogosphere 2008 report, more than 50 percent of Internet users in the United States read blogs, making it one of the mostly widely used […]

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Getting Ready for NECC

Spring is the season for education-focused trade shows.  From the National Council of Teachers of Mathematics (NCTM) to the International Reading Association (IRA), industry organizations are hosting their annual conferences, inviting educators and administrators to network, learn and share best practices.  For many educational technology companies, the biggest show of the year falls in late […]

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Changing Communications Paradigm

A few days ago, a PRSA blog highlighted this sad statistic, which has been on my mind ever since: According to a 2008 Bureau of Labor Statistics study, one in four media jobs have disappeared since the year 2000.   The implications are profound, not only for friends and former co-workers who have lost their […]

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Tell Interesting Stories

Several years ago I had the pleasure of enjoying a tasty dinner (with a fun bit of dancing following dessert) at a Cuban restaurant in Orlando with a young editor who would later become the #2 editor at an education trade publication.  I didn’t know my dinner companion well at the time, but during our […]

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Getting your Signal Heard Above the Noise

Communication – a lot gets said, but it doesn’t all necessarily get through.  With so many voices to listen to, how do we ensure that our message is heard? Visibility matters if you’re trying to compete in today’s uncertain marketplace; this forum will focus on the tools and techniques that enable PR professionals to entice […]

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