Blog

Social Media in the Education Market

On October 15th, I had the opportunity to co-present the “Social Media in the Education Market: New Ways to Build Your Brand” webinar, along with the super-smart and super-talented Sandy Fivecoat of WeAreTeachers. Huge thanks to MDR for hosting the event. In reviewing the questions posed during the webinar, some of which I didn’t see […]

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PR is More Than Publicity

It seems everyone is talking about social media. Journalists are all a-Twitter, business conferences now include sessions about “being social,” and a few colleges even offer a social media degree. But looking beyond the hype, companies need to view social media from a pragmatic perspective. Although social media can transform the way we do business […]

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EdNET Keynote Draws Attention to New Administration’s Education Focus

During EdNET 2009, we were able to hear James Shelton, Assistant Deputy Secretary for the Office of Innovation and Improvement (OII) for the U.S. Department of Education, give the conference’s keynote presentation. Throughout his address, Shelton discussed the areas the current administration aims to focus on in the next three years, and how these focus […]

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You Can’t Win Unless You Enter

There are several award programs in the education industry offering companies and organizations a chance to stand in the spotlight. One of the most widely known programs is the CODiE Awards, sponsored by the Software & Information Industry Association (SIIA). Celebrating its 25th anniversary this year, the CODiE Awards program recognizes the software and information industry’s most […]

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How To: Build Your Brand Using Social Media

Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A Reporter Out (HARO), and Chris Brogan (@chrisbrogan), president of New Marketing Labs, as they discussed best practices for using social media in business. The focus was on three key uses of social media: building your […]

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Dealing With Negative Comments in Social Media – and Calming Your Fears

Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they haven’t already, people will post unfavorable remarks about your company somewhere online. Fear of negative comments often holds companies back from using social media, but moving quickly to address such comments is a primary reason […]

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Districts Turn to Public Relations to Boost Enrollment

An article in the Aug. 17 edition of the Wall Street Journal sheds light on the use of public relations as a recruitment tool for schools.  Stephanie Simon reports that urban districts are employing public relations to dissuade students (and their parents) from fleeing to charter schools, private schools, and suburban districts that offer open […]

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Integrated Media Campaigns Yield Highest Returns

During the National Educational Computing Conference (NECC), the CB&A team hosted a series of Publishers’ Roundtable discussions.  These brainstorming sessions focused on how educational marketers can expand their current marketing efforts and generate a greater return on investment by tapping into the new (and often customized) programs, products and services offered by the market’s leading […]

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Thank you!

One of the responsibilities we take most seriously at our agency is helping our clients build and maintain meaningful relationships with the media, primarily the editors, journalists, bloggers, and analysts who cover the education industry. In doing so, we share timely, newsworthy stories to meet their information needs. Our hard work and success was recognized […]

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Lights, Camera, Action – Preparing for Video Interviews

With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it’s important for companies to consider adding more multimedia to their Web sites, existing social networks, and press materials.  Producing short, informative videos is an easy and inexpensive way to bolster your online content. Videos can provide viewers with simple, to-the-point explanations of your […]

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