Blog

Thank you, Karen.

Recall a teacher who made an impact on your future; a teacher who was personally invested in the success of every student. For many of us, Karen Billings has embodied this spirit throughout her years in the classroom and in the education industry. Karen is a visionary. But more importantly, she’s a lifelong teacher and learner. […]

Read more...

May the Best Submission Win: SXSWedu PanelPicker

Securing a podium at SXSWedu is no easy feat. Aspiring presenters who submit ideas compete against thousands of others vying for a spot on the Austin-based conference program. To ensure the best and brightest are chosen, SXSWedu invites its vibrant community to get involved. Speakers are selected through the SXSWedu PanelPicker. This process shapes the […]

Read more...

People Behind the PR – David Dickinson

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR. Dog or cat person? Woof, woof. Early riser or night owl? Early riser. Best PR advice you can fit inside a Tweet? When you have a good product, ensure your communications are […]

Read more...

Another Trip to Barcelona

Six years ago, PR practitioners from more than 30 countries convened in Barcelona, Spain to establish a new set of best practices for measuring the efficacy of PR campaigns, the Barcelona Principles. Recently, several industry groups reviewed the principles and updated them, producing Barcelona 2.0.

Read more...

What Do We Really Know About Game-based Learning?

The University of Michigan conducted a survey in 2014 to determine how teachers felt about games in the classroom, and found that: 90% of teachers believe games motivate students 89% feel games help students reinforce or master previously taught content 59% see games as effective in teaching students new content For education marketers to effectively reach educators […]

Read more...

The State of Virtual Reality in K-12 Education

The learning potential of virtual reality in classrooms generated a lot of enthusiasm during ISTE 2016 in Denver. From Google’s $15 Cardboard viewer that utilizes a smartphone to the Samsung VR headsets, teachers were anxious to learn as much as they could about using virtual reality in their classrooms, and education marketers were assessing the […]

Read more...

CB&A Meets Serious Gaming With New Client

As CB&A enjoys the warm Wisconsin summer, the team plans to make a splash with a new client: Second Avenue Learning. What is Second Avenue Learning? Second Avenue Learning develops custom software tools that reimagine the possibilities of learning and technology. Offerings include educational interactive modules and serious games that are designed for a primary […]

Read more...

National Entrepreneurship Workshop, Startup Weekend EDU, Comes to Madison

At CB&A, we love fresh ideas. Its inspiring to see passionate people turn concepts into reality, and we jump on every opportunity to foster entrepreneurship in our community. That’s why we couldn’t be more excited to see Startup Weekend for Education (SWEDU) come to Wisconsin for the first time. Hosted by WeThinkBig, Inc., SWEDU is […]

Read more...

The Late Blohmers Scouting Report

Eight weeks ago, we embarked on our inaugural season in one of Madison’s most prestigious recreation volleyball leagues – for those who dream of playing for the gold medal, but settle for laughs with friends instead. With the first half of the season behind us, the Late Blohmers are definitely not in first place. But […]

Read more...

Celebrating 2016 ISTE Best of Show Award Winners

Thousands of spectators flocked to Denver for ISTE 2016 seeking the hottest products for the future of ed tech. Tech & Learning’s prestigious ISTE Best of Show winners have been selected by a panel of educator judges based on largest potential impact in the classroom, ease of use, and creative use of technology. Check out […]

Read more...