Three Fatal Presentation Design Mistakes and How to Avoid Them
The first post in this three-part series covered how to create compelling content for your next presentation. Content is the foundation of your presentation, and this post provides some tips on how to build an engaging, visually beautiful set of slides atop that foundational content. You’ve done the hard work of developing meaningful ideas, so why not display them in the best possible light? This is the fun part.
Avoid…
Making your slides too complicated
Avoid cluttering the slides with unnecessary bells and... more
A Formula for Creating Memorable Presentations [Part One of Three]
We’ve all suffered through them before—presentations that lull us to sleep, fail to make a point, waste our time, and make us wish we could overthrow the presenter in favor of charades or an early Happy Hour. Then, on fleeting occasions, we’re reminded just how powerful presentations can be when they’re done the right way.
The CB&A team recently attended a webinar from BrightTALK on how to be a “presentation god” (or goddess), and we’ve picked out some key points that... more
Reputation Management
“Your reputation is no joke, it’s your superpower.”
With those words from the title of a Forbes article, John Doorley owned the room at the PRSA International conference (#PRSAIcon) in Orlando last month.
Doorley is co-author of “Reputation Management: The Key to Successful Public Relations and Corporate Communication,” and assistant clinical... more
‘Excellent’: Tech & Learning 2011 Award of Excellence Winners
When you think about your high school days, the mind wanders to many places: football games, Calculus class, homecoming.
But mostly, I think of “Bill & Ted’s Excellent Adventure.”
As a petrified freshman in a new town, I wandered into my first-ever high school class, World History. Nervously straightening my bangs, I sat down and pretended to be immersed in reading the introduction of my textbook, trying to ignore my churning stomach and the fact that I did not... more
How are PR People like Disney?
Twitter. Facebook. YouTube. Foursquare. Tumblr. Huffington Post. Discussion forums. Podcasts. iPad apps. Blogs.
In our quest to embrace all that is shiny and new, sometimes we forget a simple premise: as PR and marketing folks, we’re telling (or selling) a story.
CNN anchor Soledad O'Brien speaks at the PRSA International Conference at Orlando in October.
This year’s... more
The Future of Social Media
On Oct. 11, I attended the PR + Social Media Summit at Marquette University. In its third year, the Summit attracted almost 500 PR and social media pros from the Midwest and beyond. Among the featured presenters were social media experts from the likes of Pepsi, American Eagle, The Northface and more.
This Summit was also my first experience with live tweeting, which I’ll describe as attempting to run a marathon in quicksand while juggling fiery torches. Okay, maybe that’s... more
The Dairy Dispatch is Back!
The first edition of the 2011-2012 Dairy Dispatch is now available online! This issue, we celebrate October as National Caramel Month, as well as share news from our client family. Here are some highlights:
The Siemens Foundation and Discovery Education Launch the Fourth Annual Siemens We Can Change the World Challenge
Mobile App from eChalk Keeps School Communities Connected
Kaplan’s Online Toolkit Guides Educators through Common Core Changes
Schools Maximize Technology Investments with i21 zone... more