Blog

3 Tips to Win the Hearts of Administrators

The ed tech marketplace is a very competitive arena, especially in spring at the height of the K-12 buying cycle. In a world with limited opportunities, how can you get a seat at the school administrator’s table? The answer is simple – build a relationship. Great relationships are based on honesty, trust and communication, and […]

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3 Reasons to Integrate Giving into your Marketing Plan

As we head full swing into 2017, companies are designating dollars to their business objectives and busily planning their marketing calendars. This year, companies face the additional uncertainty that comes with a new president and secretary of education. EdTech CMOs and marketing managers are under extra pressure to act nimbly with their company’s brand messaging […]

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FETC Recap: What’s Hot in Education Technology

Sunshine and palm trees welcomed teachers, technology directors, thought leaders and vendors alike for the 37th annual FETC during the last week of January in Orlando, Florida. Technology is woven into almost every aspect of K-12 education. Tools and products help schools manage instruction, assessments, logistics, student information and everything in between. Key trends at […]

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CTE Month 2017: “Celebrate Today, Own Tomorrow”

February is CTE Month® , when the Association for Career and Technical Education (ACTE) recognizes the dedicated teachers, administrators, students and companies working to make Career and Technical Education (CTE) programs a valuable vocational pathway. This year’s theme is “Celebrate Today, Own Tomorrow,” underlining the importance of readying today’s students to join the workforce of […]

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Paid Social – Understanding the Big Picture

You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online advertising is an enticing world to explore, and has the potential to reach an audience that traditional advertising can miss. Since everything with online advertising can be tracked, campaigns can be managed to generate revenue. Community […]

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ATIA 2017: Inspire Innovation

Our first conference of the year will be a gathering of the world’s leading assistive technology professionals at the annual Assistive Technology Industry Association (ATIA) conference in sunny (hopefully) Orlando. This year’s event is designed to give all attendees the tools and knowledge they need to solve their most difficult challenges, discover the latest products, and share their […]

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2016: Review, Results and Reveries

Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to come. We made great strides in 2016, and I’d like to reflect on what we’ve learned and where the journey will take us next. We’re learners at heart. As the industry continues to evolve, our services […]

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3 Steps to Take during the Presidential Transition

The federal government and U.S. Department of Education set a general tone and direction for the education industry. As the Trump administration prepares to assume office, Betsy DeVos is preparing to lead the DOE. DeVos will play a critical role in the implementation of the Every Student Succeeds Act (ESSA), the school choice debate, Common […]

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3 Steps to Enhance Brand ‘Storymaking’

The epitome of public relations is to facilitate earned media and inbound web traffic. It’s about sharing customer stories to add value to your brand. This is the big differentiator between “storymaking” and “storytelling.” Marketers are moving away from storytelling, with its one-way broadcast mindset, and working with customers to share authentic stories about product […]

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Boosting Visibility by Capitalizing on a Local News Story – Case Study

The Situation CB&A’s client, a 3D printer manufacturer, was featured on a Wisconsin news station when a local teacher made prosthetic feet for a duck left footless by frostbite. Immediately, the team saw the possibility to capitalize on a local news moment and create visibility for the client. CB&A looked to broaden the coverage from […]

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