Blog

CB&A’s Annual Pumpkin Carving Contest

Halloween is quickly approaching! To celebrate, CB&A hosted its annual pumpkin-carving extravaganza last week. Fifteen specimens of the ghoulish gourd were carefully shaped and handcrafted into a variety of fun, unique designs, including a pirate, ghost emoji, a cat and many more. This year, CB&A’s judges were our office manager Jessica’s daughters, who awarded prizes […]

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CB&A: A Quarter-Century Later

Twenty-five years ago, I started C. Blohm & Associates with a simple mission: help improve the lives of students. As I contemplated the teachers, friends, family and colleagues at our 25th anniversary party, I realized how far we have come. From humble beginnings in Texas to a home office in Wisconsin to a staff of […]

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People Behind the PR: Gabrielle Boyce

We’re excited to announce the addition of Account Coordinator Gabrielle Boyce to the CB&A team. In this role, Gabby will help execute public relations activities needed to achieve visibility goals for successful client campaigns. Gabby brings a wealth of experience to her new role at CB&A having performed multiple marketing and communications roles at prominent organizations. […]

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EdNET 2016: Experts Share Education Tips for 2017 [VIDEO]

Even if you didn’t miss EdNET this year, it’s impossible to see everything at the conference. We asked some of the top experts in the industry to share their insights on the conference, topics and trends that are hot in education right now, and to peer into their crystal balls for 2017. Question 1: What […]

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Loom Larger on LinkedIn – A Trio of Tips

With over 450 million users and an impending merger with Microsoft, LinkedIn represents one of the best avenues for marketing and public relations professionals to position themselves as thought leaders in their respective fields. Unlike Facebook and Twitter, LinkedIn has the distinct advantage of being the go-to source for professional news, tips and job opportunities. […]

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New Journalism, Social Media and People of Color – Social Media Breakfast Madison

Social media breakfast provides a chance to learn from members in the Madison area who are making an impact in our local business communities. “Make diversity normal.” A key takeaway from the Madison Social Media Breakfast as told by Robert Chappell, associate publisher of Madison 365 and chief operations officer of the Madison 365 Media […]

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EdNET Preview: How to Be a ‘Storymaker’

If you ask a member of the CB&A team what their favorite part about working in the education industry is, the answer will likely be sharing the stories of teachers. Over the course of the past 25 years, our approach to sharing educator stories has evolved—and yours should, too. With the EdNET conference just a […]

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CB&A: One Of Madison’s Best Places to Work

There is a lot to love about living in Madison. From Saturday mornings spent at the Dane County Farmers’ Market to recreational activities available on the lakes, there’s always something to enjoy about the city. Living in Madison becomes even sweeter when you love where you work. We’re thrilled to announce that Madison Magazine has […]

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CB&A Revamps Services for FAST

After taking a short break from our six-month visibility campaign with Families and Schools Together, Inc., CB&A is starting up again to help the non-profit develop a marketing plan for this school year. What is FAST? Developer of the FAST program, Families and Schools Together, Inc. has the mission to give children opportunities to thrive […]

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The Box Top Theory: 3 Ways to Create a Cause Marketing Legacy

It’s easy to find Box Tops. And now that we’re in the heart of the back-to-school season, it seems like we notice them more. You might have some right now at your desk, in your break room and in your home pantry. But have you stopped and thought about how these 10-cent tops are making […]

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