Social Media in the Education Market
It seems everyone is talking about social media. Journalists are all a-Twitter, business conferences now include sessions about “being social,” and a few colleges even offer a social media degree. But looking beyond the hype, companies need to view social media from a pragmatic perspective.
Although social media can transform the way we do business for the better, it’s a set of tools, not a panacea. It’s important to formulate a plan, strategy and process to use these tools... more
EdNET Keynote Draws Attention to New Administration’s Education Focus
During EdNET 2009, we were able to hear James Shelton, Assistant Deputy Secretary for the Office of Innovation and Improvement (OII) for the U.S. Department of Education, give the conference’s keynote presentation. Throughout his address, Shelton discussed the areas the current administration aims to focus on in the next three years, and how these focus areas may affect education vendors.
You Can’t Win Unless You Enter
There are several award programs in the education industry offering companies and organizations a chance to stand in the spotlight. One of the most widely known programs is the CODiE Awards, sponsored by the Software & Information Industry Association (SIIA).
Celebrating its 25th anniversary this year, the CODiE Awards program recognizes the software and information industry’s most newsworthy products and... more
How To: Build Your Brand Using Social Media
Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A Reporter Out (HARO), and Chris Brogan (@chrisbrogan), president of New Marketing Labs, as they discussed best practices for using social media in business.
The focus was on three key uses of social media: building your brand, generating and... more
Dealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they haven’t already, people will post unfavorable remarks about your company somewhere online.
Fear of negative comments often holds companies back from using social media, but moving quickly to address such comments is a primary reason why companies should engage in social media. In an... more
Districts Turn to Public Relations to Boost Enrollment
An article in the Aug. 17 edition of the Wall Street Journal sheds light on the use of public relations as a recruitment tool for schools. Stephanie Simon reports that urban districts are employing public relations to dissuade students (and their parents) from fleeing to charter schools, private schools, and suburban districts that offer open enrollment.
According to Simon, the number of students attending urban public schools continues to decline. In... more