Blog

Boosting Visibility by Capitalizing on a Local News Story – Case Study

The Situation CB&A’s client, a 3D printer manufacturer, was featured on a Wisconsin news station when a local teacher made prosthetic feet for a duck left footless by frostbite. Immediately, the team saw the possibility to capitalize on a local news moment and create visibility for the client. CB&A looked to broaden the coverage from […]

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Education Business Forum 2016

As Frank Sinatra crooned through his long and historic career, CB&A’s “little town blues are melting away” this week as we travel to the city that never sleeps – New York, New York. We’re headed to the SIIA Education Technology Industry Network’s annual Education Business Forum, a two-day finance and business conference that brings together education leaders and […]

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7 Trends to Guide Your 2017 Marketing and PR Strategy

It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president, welcomed Pokémon back into our lives and said goodbye to Vine. What will next year bring? To help you prepare for 2017, CB&A has identified key trends that will impact marketing, social media and public […]

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7 Things CB&A is Thankful For

Thanksgiving is right around the corner! While we relish all of the food and the shopping hype, let’s not lose sight of why we’re gathering around the table: To celebrate each other and give thanks. CB&A has a lot to be thankful for this year – here are the highlights: #7 – The Late Blohmers  […]

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CareerTech VISION Preview: Betting on CTE’s Bright Future

What happens in Vegas stays in Vegas. At least that’s the age-old story. As we head to Las Vegas next week, we’re not going to play blackjack, poker, and roulette, or sling our spare change into the slot machines. Instead, we’ll be meeting with Career and Technical Education (CTE) professionals betting on a bright future […]

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5 Conference Strategies To Drive 2017 Sales

Conferences are a significant investment of your time and budget. There are a multitude of shows available to those marketing to educators, so how do you choose which events are optimal for you? How do you grow your business both during and after the conference? Marketing to educators is rooted in one fundamental truth: teachers […]

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CB&A Wins Two Distinguished Communication Awards

Cooler days are upon us and as we approach the holiday season, there’s a lot to celebrate. But before we gather around the thanksgiving table and eat pumpkin-flavored everything… We’re excited to announce that in acknowledgement of our recent client visibility and conference efforts (BuzzHub), we’ve been awarded a 2016 Marketing, PR & Communications Award […]

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EDUCAUSE 2016 Seeks to Bridge IT and Academics

A quiet tension prevails at our colleges and universities. Sometimes it’s perceptible in the murmurs that echo down corridors and throughout staff offices. Other times it’s laid bare when infighting suddenly spills into public consciousness. It’s a tension born from discordant views about the form and function of technology in higher education. In one camp […]

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Let’s get digital: Taking your website from first stop to one-stop shop

The internet is ubiquitous — we turn to it to grab an address, make a phone call and even answer an embarrassing question. It’s no surprise that the web is our first stop. The challenge for companies today is making a website a one-stop shop. Laura Pearse, a website designer and developer and guest speaker at […]

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Big Win at the PRSA Madison Alchemy Awards

Last week, the CB&A team attended the annual Public Relations Society of America (PRSA) Madison Alchemy Awards Ceremony, taking home five awards for its hard work and unique initiatives in the field. The team won three Awards of Excellence in the social media and campaign categories, and for its media relations tactics. CB&A also earned two Awards of Merit […]

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