Blog

CTE Month 2017: “Celebrate Today, Own Tomorrow”

February is CTE Month® , when the Association for Career and Technical Education (ACTE) recognizes the dedicated teachers, administrators, students and companies working to make Career and Technical Education (CTE) programs a valuable vocational pathway. This year’s theme is “Celebrate Today, Own Tomorrow,” underlining the importance of readying today’s students to join the workforce of […]

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Paid Social – Understanding the Big Picture

You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online advertising is an enticing world to explore, and has the potential to reach an audience that traditional advertising can miss. Since everything with online advertising can be tracked, campaigns can be managed to generate revenue. Community […]

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Be in the know: When and where to watch the Betsy DeVos confirmation hearing

Today, President-Elect Donald Trump’s nominee for Secretary of Education, Betsy DeVos, will go before the U.S. Senate Committee on Health, Education, Labor & Pensions for her confirmation hearing. During the confirmation hearing DeVos will answer questions from Congressional representatives, both Republican and Democrat, with the intent of providing further insight into what she has planned for the […]

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ATIA 2017: Inspire Innovation

Our first conference of the year will be a gathering of the world’s leading assistive technology professionals at the annual Assistive Technology Industry Association (ATIA) conference in sunny (hopefully) Orlando. This year’s event is designed to give all attendees the tools and knowledge they need to solve their most difficult challenges, discover the latest products, and share their […]

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2016: Review, Results and Reveries

Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to come. We made great strides in 2016, and I’d like to reflect on what we’ve learned and where the journey will take us next. We’re learners at heart. As the industry continues to evolve, our services […]

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3 Steps to Take during the Presidential Transition

The federal government and U.S. Department of Education set a general tone and direction for the education industry. As the Trump administration prepares to assume office, Betsy DeVos is preparing to lead the DOE. DeVos will play a critical role in the implementation of the Every Student Succeeds Act (ESSA), the school choice debate, Common […]

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3 Steps to Enhance Brand ‘Storymaking’

The epitome of public relations is to facilitate earned media and inbound web traffic. It’s about sharing customer stories to add value to your brand. This is the big differentiator between “storymaking” and “storytelling.” Marketers are moving away from storytelling, with its one-way broadcast mindset, and working with customers to share authentic stories about product […]

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Boosting Visibility by Capitalizing on a Local News Story – Case Study

The Situation CB&A’s client, a 3D printer manufacturer, was featured on a Wisconsin news station when a local teacher made prosthetic feet for a duck left footless by frostbite. Immediately, the team saw the possibility to capitalize on a local news moment and create visibility for the client. CB&A looked to broaden the coverage from […]

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Education Business Forum 2016

As Frank Sinatra crooned through his long and historic career, CB&A’s “little town blues are melting away” this week as we travel to the city that never sleeps – New York, New York. We’re headed to the SIIA Education Technology Industry Network’s annual Education Business Forum, a two-day finance and business conference that brings together education leaders and […]

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7 Trends to Guide Your 2017 Marketing and PR Strategy

It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president, welcomed Pokémon back into our lives and said goodbye to Vine. What will next year bring? To help you prepare for 2017, CB&A has identified key trends that will impact marketing, social media and public […]

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