CB&A Expertise
Charlene Blohm and other members of the CB&A team have written articles and given presentations on the use of public relations in educational publishing. We’re frequently asked to contribute work to industry publications and conferences, and Charlene serves as an advisor to a number of education industry associations.
Articles
- Integrating Social Media and Traditional PR for Better Brand-Building, chapter in SIIA’s The Experts’ Guide to the Postsecondary Education Market, June 2011 (Charlene Blohm)
- Desktop and Web Widgets, Education Channel Partner, January 2009 (Charlene Blohm)
- Second Life, Education Channel Partner, October 2008 (Charlene Blohm)
- Social Networking and Public Relations (PDF, 104 KB), EdNET 2008 workshop, September 15, 2008 (Charlene Blohm and Emily Embury)
- Encouraging Customers to Spread the Word, EdBizBuzz, August 2008 (Kristen Plemon)
- Jump on the Social Networking Bandwagon, August 2008 (Charlene Blohm and Kristen Plemon)
- New Operating Systems, Education Channel Partner, August 2008 (Charlene Blohm)
- Instant Expert: Interactive Whiteboards, Education Channel Partner, June/July 2008 (Charlene Blohm)
- PR in a Web 2.0 World, The Experts’ Guide to the K-12 School Market (second edition), Software & Information Industry Association, June 2008 (Charlene Blohm and Kristen Plemon)
Presentations
- What Educators Say, Think, and Do With Your Marketing Communications, EdNET Roundtable, September, 2011 (Charlene Blohm & Linda Winter)
- Managing Bad News: How to Communicate Sensitive Information Internally and Externally, PRSA Madison expert panel, September 2011 (Anne Smith)
- Social Media Marketing in Education, SIIA webinar, July 2011 (Charlene Blohm)
- “Social Media Tools and CoSN” handout and Twitter Tips card, CoSN Conference Roundtable, March 15, 2011 (Charlene Blohm)
- Marketing: Postsecondary Style – Integrating Social Media and Traditional PR for Better Brand-Building, SIIA Webinar, February 2011 (Charlene Blohm)
- The Latest on Education Policies, Funding and Marketing Strategies, Florida Educational Technology Conference (FETC), Orlando, February 2011 (Charlene Blohm)
- 10 Tips to Maximize Your Spring Marketing Results, Social Media Strategies for Effective Marketing, January 2011 (Charlene Blohm)
- All A ’Twit About Twitter: Using Twitter as a School and District Communications Tool, CoSN Conference Roundtable, March 2010 (Kristen Plemon and Emily Embury). A handout, Twitter Guide for Schools and Districts, and a reference card, Twitter Tips also are available.
- Social Media: Reaching the Connected Customer and End User, SIIA Ed Tech Business Forum, December 2009 (Charlene Blohm)
- Social Media: Reaching the Connected Customer and End User, SIIA Webinar, October 2009 (Charlene Blohm). Audio playback and presentation slides are available through the link.
- Social Media in the Education Market: New Ways to Build Your Brand, MDR Webinar, October 2009 (Charlene Blohm). Audio playback and presentation slides are available through the link.
- All a ’Twit about Twitter, EdNET 2009. Available as a Screencast (YouTube), and a PowerPoint Presentation (SlideShare).
- Using Social Media to Build Community Support for School Initiatives, (PowerPoint file, 2.3 MB), Consortium for School Networking (CoSN) K-12 School Networking Conference, 2009
- Web 2.0 and PR (Roundtable Discussion), Consortium for School Networking (CoSN) K-12 School Networking Conference, 2008
- Corporate Positioning to Impact Your Company’s Revenue and Value, SIIA Ed Tech Business Forum, 2007
- Web 2.0 and Public Relations: Changing Communication Strategies, EdNET 2007 (Charlene Blohm)
- PR-ime Contact: Effective Media Relations, EDVentures 2007 (Charlene Blohm)
- From Direct Mail to Web 2.0 Tools: Reaching Education Customers with the Most Effective Marketing Strategies, SIIA Ed Tech Industry Summit, 2007 (Charlene Blohm)
- 1:1 Business Connections Program, SIIA Ed Tech Industry Summit, 2007 (Charlene Blohm)