CB&A Capabilities
A full-service public relations agency, we offer clients a wide variety of valuable services. From research and brand messaging to crisis communications and event planning, we help you meet your goals and build visibility among your most coveted target audiences.
Strategic Planning
The foundation for successful public relations campaigns, strategic planning allows us to research, develop and execute effective strategies aligned to your integrated marketing communications program.
Research. Through extensive research, our team of industry experts establishes critical benchmarks and measurable objectives.
Brand Messaging. Based on our research, we develop the perfect brand messaging to reflect the desired perception of your company and products across all communications channels.
Communications. Addressing each media opportunity and challenge as it arises, we handle everything from company responses to queries from journalists, in the most efficient and effective way possible.
Building Credibility. To build credibility and secure powerful product endorsements, we evaluate industry award and speaking opportunities—and recommend an approach to get you noticed and respected.
Crisis Communication & Issue Management
As public relations professionals, we know how important your reputation is. To prevent a crisis from happening and to safeguard your name in the event one occurs, we monitor and address issues and trends in the education, special needs and ed tech sectors, provide you with critical tools and resources, and develop quick and effective plans of attack.
Comprehensive Crisis Manual. To prepare you for anything and everything, we work with you to create an essential crisis manual that identifies organizational threats, provides recommended responses, and arms your company with prepared statements, media talking points and a crisis management protocol.
Spokesperson Media Training. Helping you turn media opportunities into media successes, we train your executives to become qualified spokespeople. From writing letters to the editor to communicating with the public, we work with you to make the right impression.
Media Relations
Using our deep industry knowledge and diverse connections, we strategically craft and execute multi-channel media relations that resonate with the industry’s biggest influencers.
Reaching your target audience. To ensure your message reaches those you need it to, we craft key messages, develop materials for distribution in a variety of media channels—and provide targeted pitching in trade media plus local, regional and national media outlets.
Positive Media Coverage. Offering unique insight into timely issues and trends affecting the education, special needs and ed tech markets, and the news interests of journalists, we garner positive news coverage and word-of-mouth promotion for your company and products.
Industry Relations
Through active participation and membership in leading industry events and associations, we create connections that matter to your business. Working with you, we identify and evaluate opportunities to build relationships and visibility in the market.
Creating Connections. To get you seen, heard and recognized, we create relationships between your product and the industry’s most influential opinion leaders, analysts and partners.
Building Visibility. We help you evaluate and pursue association memberships, strategic alliances, industry initiatives and presentations that support your market strategies and generate business value.
Social Media
We know how to leverage social media as a powerful visibility tool. As industry leaders in new media strategies, we have a knack for finding that “sweet spot” for social media in your marketing and PR plan.
An Integrated Approach. Using multi-channel social media strategies, we create programs that work in concert with traditional media outreach and marketing. It’s about communicating the right message via the right medium. We help you plan, execute and analyze social media campaigns tailored to your company and goals. From design to implementation to the tricky task of social media measurement, we counsel you every step of the way.
Thought Leadership
Thought leaders inspire others to act by setting the agenda, driving opinions and acting as agents of change. There are no shortcuts to becoming a thought leader, but by taking concrete steps, we help clients pursue opportunities to become one.
Leadership Opportunities. Through speaking engagements, association partnerships, white papers, op-ed pieces, guest blog spots, by-lined articles and interviews with trade and consumer media outlets, we work to create thought leadership opportunities for our clients. By sharing stories about successful outcomes and helping others understand how they can achieve similar results, we help you work toward becoming an agent of change.
Marketing Consultation
A successful public relations campaign adds value to your overall marketing strategy. Creating awareness of your company, brand and executives, we help you stimulate demand and sales. Working in partnership with you, we determine the most advantageous market position and provide consultation and marketing advice.
Expert Advice. Acting as a consultant, we provide critical advice on numerous aspects of your company’s marketing program, including paid, owned and earned media. From ad placement and promotional opportunities to conferences and events, we recommend the best places to spend your dollars and boost your sales.
Event Planning
Conferences, special events and tradeshows offer the opportunity to maximize media interviews and provide you with the opportunity to share news, expertise and customer successes with the industry’s biggest influencers. At CB&A we create, plan and execute customized tradeshow events, webcasts and online press conferences to build relationships and maintain top-of-mind awareness.
Media Central. Our main media event, this 1:1 meeting format provides trained spokespersons to discuss products, company and customer case studies with top-tier media representatives in a private, comfortable environment.
Beginning-to-End Planning. We offer you assistance in creating, planning and executing successful and creative special events during key education trade shows. A great way to build buzz and create lucrative relationships, we can help you create an event that gets you noticed.
Virtual Events. In addition to conference and tradeshow events, CB&A helps clients plan and execute virtual events. A beneficial tool for connecting with audiences during peak times in the education sales cycle—our well planned and expertly executed webinars and online press conferences maximize communication opportunities and position clients as content providers and industry leaders.