Yelping with Social Media Breakfast
At this month’s Social Media Breakfast, we had the opportunity to hear from Corey Dane (@YelpMadison), senior community manager at Yelp.com. Social Media Breakfast Madison hosts events each month that focus on networking, education and of course caffeine. Corey shared how companies, such as Starbucks and Southwest Airlines, are using social media to engage powerful influencers to help build a brand, often without the help of traditional marketing. Below are a few of our favorite takeways from Corey’s entertaining and edifying presentation.