Changing Communications Paradigm
A few days ago, a PRSA blog highlighted this sad statistic, which has been on my mind ever since:
According to a 2008 Bureau of Labor Statistics study, one in four media jobs have disappeared since the year 2000.
The implications are profound, not only for friends and former co-workers who have lost their jobs at newspapers and magazines, but for the way PR professionals manage their communications.
Is your communication plan up-to-date with this new media reality? Does your media list reflect these current changes? Does your plan include using social media tools to reach out to media and customers?